Royal Mail’s Mailshotmaker Brings Direct Mail Into The Heart of Omnichannel Campaigns

Royal Mail’s Mailshotmaker Brings Direct Mail Into The Heart of Omnichannel Campaigns

Royal Mail announced that its MailshotMaker tool has integrated with the customer engagement platform, dotdigital Engagement Cloud. The integration means that Engagement Cloud users can now include direct mail as part of any omnichannel campaign.  Customers are now able to automate the messaging and timing of direct mail campaigns in the same way as digital […]

Galeries Lafayette Champs-Élysées Taps DVTK to Design the Future of Online Retail

Galeries Lafayette Champs-Élysées Taps DVTK to Design the Future of Online Retail

DVTK, a creative duo who help fashion brands tell better digital stories, were tapped by Galeries Lafayette to design a digital experience for their new flagship store in Champs-Elysées, a 6,500 sq. ft. venue created to challenge the traditional ‘department store’ model. DVTK merged the online and in-store experience by designing Ely, an animated store […]

Pearlfisher Challenges the Sports Drinks Category with the Launch of New Coconut Water Brand, Toniq

Pearlfisher Challenges the Sports Drinks Category with the Launch of New Coconut Water Brand, Toniq

Pearlfisher London has created the naming, brand identity and design for the UK launch of new and innovative sparkling coconut water brand, Toniq. Toniq is the brainchild of respected nutritionist, and health & fitness entrepreneur, Zana Morris, who pioneered the concept of the intelligent gym – with The Clock and The Library. Zana is now […]

BrandOpus design adaptable new identity for AG Asia

BrandOpus design adaptable new identity for AG Asia

BrandOpus have created a new brand identity for AG Asia, who manage assets in London and Europe for ultra-high net worth clientele. AG Asia first came to the design agency in need of an identity that would reflect their own ambitions. Being agile, adaptable and flexible, they wanted their brand identity to reflect their core […]

Sedley Place Helps CAMUS Design a New Generation of Cognacs

Sedley Place Helps CAMUS Design a New Generation of Cognacs

Founded in 1863, today CAMUS is the largest family-run, independent Cognac House. It has been owned and operated by the CAMUS family for five generations. CAMUS cultivates a passion for exceptional Cognacs, using a patented, bespoke distillation process whereby the “heads” are extracted and tasted litre by litre, and a small portion of them – […]

Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and Wildbytes Unveil the Future of Shopping with an Intelligent Mirror

Sephora and experiential innovation agency Wildbytes unveil the future of retail by taking personalisation to the next level. In a world first for the international beauty chain, it has installed an intelligent digital mirror in its flagship store in Madrid, on the exclusive Calle Serrano. Powered by artificial intelligence, it delivers hyper-personalised experiences and product […]

Flipz Gets a Unicorn-Themed Pack Makeover via Anthem!

Flipz Gets a Unicorn-Themed Pack Makeover via Anthem!

Anthem Worldwide, the global creative agency, has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop packaging designs for an exciting new special edition variant for Flipz, the chocolate covered pretzel snack. Building on the unicorn craze that has swept the country, pladis UK&I have responded […]

Warner Bros. launch first ever sponsored voice-activated Snapchat Lens for Shazam!

Warner Bros. launch first ever sponsored voice-activated Snapchat Lens for Shazam!

Shazam! has partnered with Snapchat to launch the first sponsored, voice-activated Snapchat Lens, meaning anyone can transform themselves into a superhero! Snapchatters simply have scan the Snapcode, say “Ok, Shazam!”, and with a flash of lightening their inner superhero will appear on the screen. The Snapcode is dotted around London on posters and billboards, making it super […]

Booming internet ads power faster global adspend growth, says Zenith

Booming internet ads power faster global adspend growth, says Zenith

Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019, according to Zenith’s Advertising Expenditure Forecasts, published on March 25. That’s substantially ahead of the 4.0% forecast made in the previous edition of the report, published in December 2018. Zenith forecasts 4.6% growth in both 2020 and 2021, ahead of previous forecasts […]