Carter Wong builds strength of Automotive Technology company Protean Electric with bold new identity

Carter Wong builds strength of Automotive Technology company Protean Electric with bold new identity

Electric Automotive Technology company Protean Electric has unveiled a new brand identity designed by London-based studio Carter Wong. Protean approached Carter Wong in 2017 to provide structure and clarity to their identity through a comprehensive rebrand project. The previous visual identity was a little tired and had struggled to differentiate between company and product branding […]

Recipe Launches ‘Pride Loves Pride’ Campaign for Fuller’s in the UK

Recipe Launches ‘Pride Loves Pride’ Campaign for Fuller’s in the UK

London Pride Unfiltered, the craft keg beer from London-brewer Fuller’s, is showing its support for Pride in London on 7 July 2018 by becoming the parade’s official beer partner. The move is supported with a Pride themed campaign and bespoke iconic branding around London Pride Unfiltered as well as an increased presence on social media, […]

HiPP Organic to Encourage Consumers to ‘Feel HiPP’ with Bold New Repositioning

HiPP Organic to Encourage Consumers to ‘Feel HiPP’ with Bold New Repositioning

 HiPP Organic is thrilled to be introducing its new brand repositioning to the baby food category; ‘Feel HiPP’. The exciting new messaging and positioning from one of the UK’s most loved organic baby food brands, aims to excite and engage parents to ‘Feel HiPP’ throughout their weaning journey; enjoying and embracing every moment they […]

Häagen-Dazs Teams with Space to Launch its First Ever Ice Cream Fashion Collection During Berlin Fashion Week

Häagen-Dazs Teams with Space to Launch its First Ever Ice Cream Fashion Collection During Berlin Fashion Week

Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]

More than 2 in 5 consumers won’t shop from a retailer if they email them with irrelevant information

More than 2 in 5 consumers won’t shop from a retailer if they email them with irrelevant information

In today’s omni-channel retail environment, brands are stepping on each other’s toes to offer the flashiest deals, rewards programmes and bonus perks, with the goal of capturing long-term consumer attention and turning one-off buyers into repeat, loyal customers. Yet, in this abundance of choice, it proves challenging to define what makes the modern shopper keep […]

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase

Blis, the global pioneer in advanced location data technology, launched the findings of an in-depth study exploring consumer behaviours leading up to and during the point of purchase. Detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase, the research shows consumers have begun to adopt a non-linear […]

Solace Women’s Aid and Stack Launch #StopItComingHome World Cup Campaign

Solace Women’s Aid and Stack Launch #StopItComingHome World Cup Campaign

Customer acquisition and engagement agency, Stack, launched its first social media campaign with domestic abuse charity, Solace Women’s Aid, designed to raise awareness of rising levels of domestic abuse that are directly linked to England’s match results during The World Cup. Last night people across the world tuned in to watch England ultimately lose against […]