The BBC has secured the rights to Wimbledon until 2020 after penning a new deal with the All England Club. Keeping the tournament free to air, BBC director general Tony Hall said he was “delighted†with the deal as Wimbledon “unites the nation”. He concluded: “In what are difficult financial times, the deal represents the […]
Grey London – part of WPP’s Team News – has created a series of 26 short films ahead of the Rugby World Cup to celebrate The Times & The Sunday Times’ coverage of the tournament and to act as a glossary to both rugby aficionados and casual fans alike. The A-to-Z of the Rugby World […]
Burberry has invested in taking its five year-old music platform onto Apple Music, the paid-for service which has attracted 11 million sign-ups with a three-month free trial offer. Apple Music joins YouTube, Burberry’s own website and Spotify as arenas where the brand showcases its support for British artists, who have included James Bay and George […]
Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]
German giant Bauer Media has announced a shake-up of its senior management team with a trio of promotions across its advertising, media and digital arms. The first of these will see Abby Carvosso promoted to group managing director of Bauer Advertising, a role which will see her tasked with aligning commercial and content imperatives of […]
The BBC is planning a significant expansion of the BBC World Service to take it further in Russia and North Korea. The expansion plans could see the corporation launch a satellite TV service for Russian speakers or release content on YouTube or Russian equivalent Rutube as well as daily radio news programme for North Korea. […]
Google has unveiled its biggest update in 16 years with the introduction of a new dynamic, animated logo which will react to users written and verbal search requests. The new look ditches the old serif typeface which Google has used since 1999 in favour of its own sans-serif creation. The changes will see the letters […]
Hearst Magazines is set to release a new look for Cosmopolitan magazine from September 2. The refresh is the first tangible results of a marketing and distribution strategy for a suite of titles including Good Housekeeping, ELLE and Harper’s Bazaar. The new look is being overseen by Cosmopolitan UK editor Farrah Storr and is available […]
The digital world has evolved fast, but the catalogue remains an integral part of clothing brand Boden’s identity. And so the brand enlisted BBH London to update the catalogue for the modern digital age, communicating the product range in a new way that would attract the customers of the future. BBH’s brief was simple: Modernise […]
Amazon is reported to be testing a fast food delivery service which, if brought to the UK, could prove problematic to the unencumbered growth of services like Just Eat and Hungry House. Amazon has been trialling a takeaway delivery in the US as it looks to take a share of the burgeoning market established by […]