“In order to attend the 2018 FIFA World Cup, spectators will have to obtain a FAN ID. This is a mandatory document required for access to stadiums to attend the matches. Spectators can fill an application for FAN ID and get one after purchasing tickets to attend the event,” said Andrei Romankov, Deputy Director of […]
UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982. The record investment highlighted in Advertising Association/WARC Expenditure Report data, published today, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess […]
Air Canada is launching its #CoolNotCold campaign to inspire travel from London to ‘cool not cold’ destinations in the Americas this winter. The integrated marketing campaign spans out-of-home, high impact display, press inserts and most excitingly, a pop-up Poutinerie in London’s Shoreditch from 3rd – 11th November. Giving guests a taste of 10 destinations they can fly […]
J. Walter Thompson Global and J. Walter Thompson London’s content business PACE has created a Halloween campaign that would have George A. Romero turning in his grave. Instead of brain hungry zombies chasing down unwitting or gullible humans, the global campaign lets the audience take a break from the usual clichés that surrounds the global festival […]
The FAB Awards have announced that they are now open for entries for their 20th year, with a new campaign by Creative Directors, Naz Nazli and Alex Ball. The campaign, which can be seen in detail below, is pinned around The Awards’ 20th Anniversary with the tag line: “20 Years Young”. Photographed by Andy Gallacher, it […]
UK consumers are the biggest spenders on Christmas presents throughout Europe with an average spend of £291.60. This is £50 greater than their nearest European rivals, and even with Brexit looming, 84 percent of those surveyed said it won’t affect spending this Christmas. The new research commissioned by media technology company Oath surveyed 2,000 European […]
Just in time for Halloween, comes a new terrifying, 360 ÌŠ experiential advocacy short, The Killer, in support of Spitalfields Crypt Trust. Released on YouTube and live event, The Killer, is a dark and disturbing VR psychological thriller, forcing viewers to not only lose themselves in the storyline but to become the storyline, seeing the […]
[KGVID width=”700″ height=”394″]https://marcommnews.com/wp-content/uploads/2017/10/Junes-Journey-Original-Track1.mp4[/KGVID] Integrated marketing agency, HeyHuman, has kicked off a social media initiative to support Wooga, a Berlin-based mobile game developer, in the launch of its 1920s murder mystery game, June’s Journey. The ‘Have You Heard About June?’ campaign aims to build excitement around the launch, deliver increased downloads and grow the game’s social […]
What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]
The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly […]