Happy Finish & GroupM APAC Sign Strategic VR Agreement

Happy Finish & GroupM APAC Sign Strategic VR Agreement

Happy Finish, a pioneer and world-leader in augmented reality and virtual reality, announced that it has signed a strategic agreement with GroupM, the world’s leading media investment group owned by WPP. Happy Finish’s offices in India and China will work closely with GroupM’s content teams across the Asia Pacific region to help develop creative solutions […]

Playboy to cease publication of ‘passé’ female nudity

Playboy to cease publication of ‘passé’ female nudity

Playboy magazine founder Hugh Hefner has taken the dramatic decision to back a ban on female nudity within his soft porn bible after agreeing with critics that full frontal shots are ‘passé’ in a world of ubiquitous online porn. The new edict will come into effect from March 2016, when the title will pursue ‘provocative’ […]

The Walking Dead and Next Games partner to launch the show’s first official mobile game

The Walking Dead and Next Games partner to launch the show’s first official mobile game

With so much crossover between fans of The Walking Dead and gamers, AMC and the Helsinki-based game development company Next Games have released the series first official mobile game. The Walking Dead: No Man’s Land stays true to the show even as it follows its own narrative. “Guided by Daryl Dixon, the fan-favorite character from […]

AOL to serve ads and news to TalkTalk

AOL to serve ads and news to TalkTalk

AOL UK will be the exclusive content supplier to TalkTalk’s online consumer portal and serve ads using its ad tech platform. The companies have announced a new syndication deal in which AOL will now power the news and TV guide sections of talktalk.co.uk, with content from The Huffington Post as well as AOL’s news, travel […]

Harrods to use face-detecting tech to monitor consumer ad consumption

Harrods to use face-detecting tech to monitor consumer ad consumption

Harrods Media will soon be able to profile customers watching its in-store digital ads in real time to develop more targeted messaging. Using audience-measurement technology Quividi, Harrods will use facial tracking to monitor audience engagement, age, gender and attention time. The technology produces an anonymous data report, which will allow brands to ascertain what profile […]

KFC Goes Mobile with Location-based Campaign

KFC Goes Mobile with Location-based Campaign

KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]

RPM ensure Sky Sports are on ‘par’ with The British Masters

RPM ensure Sky Sports are on ‘par’ with The British Masters

Creative marketing agency, RPM create activation for headline sponsor Sky Sports at The British Master’s. The British Masters supported by Sky Sports will return to The European Tour International Schedule for the first time in seven years. The tournament, taking place at Woburn Golf Course will run from the 7th – 11th October and expecting […]

Twitter Unveils ‘Moments’ Curated News Service

Twitter Unveils ‘Moments’ Curated News Service

Twitter has announced a new curated news feature called ‘Moments’ which aims to connect users with up to the minute current events from around the world by gathering together the most relevant tweets into a specialised feed. The feature is the result of the company’s Project Lightning, which was revealed earlier in 2015, and will […]

Disney App Transforms Colouring Books into 3D Experiences

Disney App Transforms Colouring Books into 3D Experiences

Disney Research, the company’s technology arm, has revealed a new app that can track and capture real-time images from a mobile device’s camera, then map them onto a 3D surface, creating an AR character that gains colour as an accompany book is filled in. The app is still in the development phase and isn’t yet […]