Adyoulike named in Real Business’ The Everline Future 50

Adyoulike named in Real Business’ The Everline Future 50

Native advertising platform Adyoulike has been named as a member of Real Business’ The Everline Future 50. The programme lists the 50 most disruptive and game-changing businesses currently operating in the UK. The 50 businesses were chosen from an original list of 250. Each company was chosen due to its ability to break down barriers, […]

Are Emojis Limiting Girls? New Always #LikeAGirl Film Takes a Closer Look

Are Emojis Limiting Girls? New Always #LikeAGirl Film Takes a Closer Look

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/2492351_LikeAGirl_2.5_YouTube_Main_Edit_PGAL6291000H_MP4.mp4[/KGVID] Playing princess, getting their nails done, dancing in bunny ears – is this a true representation of all the things that girls do? That’s the question you might ask if you take a critical look at how girls are portrayed in emojis, one of the fastest growing language in the world and […]

American Express helps launch mobile game that encourages players to take care of national parks

American Express helps launch mobile game that encourages players to take care of national parks

The National Park Service is celebrating its 100th birthday this year, and as of late has been rolling out a number of ads and marketing stunts to raise awareness of the milestone, including a virtual park tour and campaign created by Grey called ‘Find Your Park.’ The US agency’s latest centennial initiative is a mobile […]

Sky targets commuters with contextual ads in programmatic Sky Q campaign

Sky targets commuters with contextual ads in programmatic Sky Q campaign

Sky has launched a UK-wide digital out of home (DOOH) advertising campaign to support the launch of its new wireless home entertainment service Sky Q. The campaign will target commuters along popular routes with contextual messages that will be programmatically delivered. Using location and audience mapping data the ad campaign mirrors Sky Q’s message of […]

View Music From Every Angle with Honda’s 360-degree Experience

View Music From Every Angle with Honda’s 360-degree Experience

In this recent spot for the new 2016 Honda Civic directed by Ray Tintori, the fresh musical stylings of Moses Sumney are brought to life in a 360-degree viewing experience. Set in a stark industrial warehouse, the Los Angeles-based musician freely improvises, dancing in the background, providing harmonizing vocals in the foreground, and tapping the […]

BETC creates end-of-world simulator for Ubisoft game

BETC creates end-of-world simulator for Ubisoft game

Find out how long the world would survive if you were patient zero in a devastating smallpox outbreak as part of the online marketing for Ubisoft new Tom Clancy game. The end-of-society simulator, which is called Collapse, was created by BETC Paris to promote Tom Clancy’s The Division, an open-world third person shooter game set […]

HTC creates life-sized Pong and Candy Crush games to promote VR headset Vive

HTC creates life-sized Pong and Candy Crush games to promote VR headset Vive

HTC has released eight online ads which bring classic and modern video games to life to promote the company’s virtual reality headset, Vive. The videos, created by B-Reel, see people on the street accosted by actors dressed as video game characters and features, including the rectangular paddles from Pong and sweets from Candy Crush Saga. […]