The São Paulo Pinacoteca ─ the oldest art museum in the city ─ launched an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at […]
Award winning design house Springetts, was asked to create the branding for the two expressions of Single Malt Scotch Whisky – both from Annandale Distillery. Springetts had previously developed the distillery identity, but now their task was to create whisky brands on the basis of flavour character, rather than just provenance, whilst still appearing credible […]
With its distinctive style and construction, Zippo lighters have served as a canvas for endless artistic creations throughout the brand’s 86-year history. In 2018, the little lighter has attempted something huge: the creation of a huge 17,500 square meter painting in partnership with world-renowned street artist Ben Eine. The mural is the centrepiece of a […]
J. Walter Thompson Middle East and Africa’s Innovation Group released its sixth annual consumer trends report, covering the MENA region for 2018. The “Future 100 Trends and Change to Watch in MENA” captures key themes accelerating the pace of change for consumers in the fast and dynamic economies of Egypt, North Africa, Lebanon, Jordan, the […]
South African Tourism has appointed Ginger Juice as its UK social media agency for the next three years following a competitive tender process. The award-winning social media agency, which specialises in B2C marketing services to travel, tourism and hospitality brands, will provide strategic social media and digital support to raise awareness of South Africa in […]
The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK technology sector in 2018. The news comes following the launch of the seventeenth edition of TMT Predictions 2018. Machine Learning: Bargaining Chips A surge in deployment of FPGAs (field programmable gate arrays) and ASICs […]
Independent global marketing and media consultancy Ebiquity has announced the appointment of Alan Rutherford as Global Chairman of its Media practice. Rutherford will take up his new position this month, working closely with Group CEO Michael Karg to continue to transform Ebiquity’s client offering, deepen Ebiquity’s relationships with agency networks, represent Ebiquity at high profile […]
Consumers are engaging with retail brands on more channels than ever before – from Voice Assistants, smartphones, to smartwatches – with online continuing to take a sizeable share of total spend. It means that retailers are under increasing demand to ensure their entire cross-channel offering is seamless, and create exceptional customer experiences at every single […]
Ecrebo, the point of sale marketing (POS) specialist, announced the launch of its OnPoint software platform and associated product suite. OnPoint is the next generation of Ecrebo’s industry-leading POS marketing and digital receipt capabilities that have been extended and developed to directly address the emerging requirement for data-driven, personal engagement with shoppers. During NRF 2018 […]
Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary. To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning […]