SSAFA, the Armed Forces charity has launched a new integrated campaign to help fight isolation in veterans. The charity is calling on the public to join its fight against ‘The Invisible Enemy’ of loneliness and isolation in working-age veterans by helping raise funds for the charity’s personal face-to face support. The integrated campaign includes an […]
More of us are having lunch at our desks than ever before, or eating ‘on the move’ as we go about our hectic lives. Research shows that many of us opt for a pasty or sandwich (Kantar) – often the same one every day, as inspiration deserts us while perusing the supermarket shelf. ‘Meal deals’ […]
BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil. In response to Rowse Honey’s challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, […]
Cloud IQ, the effortless commerce platform, unveiled its latest research report, Me, Myself & I: The Individualisation Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as such how […]
Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period. The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more […]
Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases. This is according to a new Shopper Insights Report of 2,600 European consumers across seven countries conducted by IRI, the big data and technology expert for consumer […]
Stein IAS has seen-off strong competition from its consumer counterparts, to be crowned ‘Large Creative Agency of the Year’ at the 2017 MPA Awards, which honours excellence in Manchester’s creative, digital and media industries. Reuben Webb, Chief Creative Officer at Stein IAS, commented: “B2B has a reputation for safe, uninspiring work. But the reality is, […]
Media, technology and brands law firm Wiggin and the boutique intellectual property law firm Redd have today announced that Redd are to join Wiggin on November 6th 2017. The combined team will comprise 20 specialist IP lawyers working across Wiggin’s offices. Wiggin CEO, John Banister, said: “Wiggin devised an assertive growth strategy a few years […]
Out There Media and MediaCom have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we are able to crack a new […]
McCann Worldgroup was recognized as “Agency Network of the Year” at the Golden Drum Festival, Central and Eastern Europe’s most prestigious advertising festival, for the fourth time in five years. This is the first time in the history of the festival that a network has achieved this accolade this number of times, having previously been […]