Ogury, the mobile data platform that provides the most comprehensive view of mobile user behaviour globally, is enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising campaigns, delivering audience targeting of unparalleled […]
Integrated marketing agency, HeyHuman, has kick started an influencer and social media initiative to support Wooga’s hit game, Pearl’s Peril, in the US. The ‘Are you a friend of Pearl?’ campaign will take Pearl’s Peril beyond its traditional audience of women aged 45 plus to a younger demographic, which research revealed as an untapped […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
Lavazza’s first flagship store in Milan spreads across approximately 1800 sq ft and is built to express the brand’s heritage of creativity and innovation for coffee. Designed by London-based retail design consultancy JHP Design, the space was created to effortlessly showcase Lavazza’s Italian character and authenticity. Coffee First The store, which opened recently in Milan, […]
Creative industry headhunters, LIZH, are launching a new approach to project-based recruitment using chatbot technology. Taking advantage of the increasing shift in creative industry talent that is seeking freelance work over full-time senior employment, they have launched a new digitally-enabled business model. LIZH engaged creative and innovation agency BBD Perfect Storm to re-engineer the process […]
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant. These findings come from a new research report by Ensighten, a leader in omni-channel data services that helps some of the world’s biggest brands navigate regulatory complexity to […]
Artisan coffee company Redemption Roasters has unveiled a new brand identity by Here Design. Each batch of Redemption Roasters coffee is prepared by inmates enrolled in a training programme at Aylesbury Young Offenders Institute, which aims to reduce reoffending rates through purposeful activity in an otherwise aimless confinement. Through a partnership with the Ministry of […]
Starting December 5, General Motors (GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favourite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace […]
McCann Lima has released “Lima Is Talking,” an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas […]
Batch Organics is the no hype, no hassle health food brand for busy people who want to eat well. Integrated branding agency Ragged Edge has ensured it stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’. The rebrand has been brought to life through a new name, logo, colour palette, […]