CM Telecom Reveals New Visual Identity

CM Telecom Reveals New Visual Identity

CM Telecom has renewed its positioning, visual identity and website. The new identity is more modern, more suited to the way in which CM has developed itself as a company and what it stands for nowadays. Besides, CM will launch the new website on a new internet address: cm.com Text, talk, pay, access Since 1999, CM […]

Visa adds first hotel wifi sponsorship to OOH campaign targeting Chinese tourists

Visa adds first hotel wifi sponsorship to OOH campaign targeting Chinese tourists

PSI, Posterscope’s international division, has signed its first hotel wifi sponsorship deal, for Visa China, as part of a wider out-of-home (OOH) campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London. The sponsorship, delivered in partnership with Luxia Global and Starcom UK, incorporates sponsorship of […]

Staples brand makes its ‘Marke’ with Fearlessly Frank

Staples brand makes its ‘Marke’ with Fearlessly Frank

Multinational office supply retailer, Staples, is relaunching its creative merchandising arm of its corporation as Marke. Marke is a now a creative services company in its own right, ready to assist brands and partners with branding and execution. With the help of London based innovation consultancy, Fearlessly Frank, the new look and brand identity aims to position Marke […]

Jaypore Launches a Digital Campaign to Recognise the Contribution of Female Household Workers

Jaypore Launches a Digital Campaign to Recognise the Contribution of Female Household Workers

Jaypore, India’s craft based designs, has unveiled its #SelfiWithDidi (Selfie with Sister) digital campaign. The campaign aims to recognize and appreciate the versatile and invaluable contribution of the household help in India Puneet Chawla, CEO and co-founder of Jaypore.com, said: “In India, because of the income disparities, household help is often neglected and denied the […]

Zipcar works with Founded on campaign to launch new Flex service

Zipcar works with Founded on campaign to launch new Flex service

Zipcar, the global car club company and UK market leader, has launched an eight-week integrated campaign to promote their new one-way service in London, Zipcar Flex. Lead creative agency, Founded, is responsible for the strategy and creative of the campaign ‘Drive, Drop, Do’. It features over 150 out-of-home sites, digital display, website and social media […]