Cloud IQ, the effortless commerce platform, unveiled its latest research report, Me, Myself & I: The Individualisation Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as such how […]
Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period. The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more […]
Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases. This is according to a new Shopper Insights Report of 2,600 European consumers across seven countries conducted by IRI, the big data and technology expert for consumer […]
Stein IAS has seen-off strong competition from its consumer counterparts, to be crowned ‘Large Creative Agency of the Year’ at the 2017 MPA Awards, which honours excellence in Manchester’s creative, digital and media industries. Reuben Webb, Chief Creative Officer at Stein IAS, commented: “B2B has a reputation for safe, uninspiring work. But the reality is, […]
Media, technology and brands law firm Wiggin and the boutique intellectual property law firm Redd have today announced that Redd are to join Wiggin on November 6th 2017. The combined team will comprise 20 specialist IP lawyers working across Wiggin’s offices. Wiggin CEO, John Banister, said: “Wiggin devised an assertive growth strategy a few years […]
Out There Media and MediaCom have been awarded a Silver at MMA – Mobile Marketing Association’s Smarties Awards in Indonesia for their P&G Indonesia’s Pantene campaign. Commenting on their win: Berlian Dewirani, P&G Indonesia’s Media Manager said “It is a pleasure to work with MediaCom and OTM who have true business and consumer understanding so that we are able to crack a new […]
McCann Worldgroup was recognized as “Agency Network of the Year” at the Golden Drum Festival, Central and Eastern Europe’s most prestigious advertising festival, for the fourth time in five years. This is the first time in the history of the festival that a network has achieved this accolade this number of times, having previously been […]
Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and […]
Having recently undergone a rebrand, London Pride, Fuller’s iconic and Original Ale, is giving consumers the opportunity to win the ultimate and most original London experience. By purchasing London Pride in selected pubs and retailers, consumers will receive a unique code that they can use to enter into the draw via a microsite. Each month […]
The latest campaign for global luxury brand, Christian Louboutin, was designed by New York-based agency RXM Creative. It introduces a new size of their three original fragrances, which now come in a 30ml bottle. The campaign, called “Entering Christian’s Mind,” is comprised of various digital shorts and images, that will live on Christian Louboutin social channels (including Instagram stories) and the brand’s […]