Bentley and Keko commission Kit Lynch-Robinson and Great Guns to create the launch film for the first ever re-design of the Bentley Continental. Bentley is aiming to build upon record sales and the burgeoning success of its Bentayga SUV with this all-new, third-generation Bentley Continental GT sports tourer, which has been unveiled for its public […]
Hornall Anderson UK has rebranded as OurCreative. following its split from Hornall Anderson USA earlier this year. The brand identity and packaging design agency remains part of the Omnicom Group. Fresh start Managing Director Kim Van Elkan said: “OurCreative’s name was born out of a collective team workshop and desire to reflect that at our […]
TSB has launched a major new marketing campaign celebrating its partnership with Trinity Mirror’s Pride of Britain Awards, which recognises the achievements of ordinary people doing extraordinary things in local communities right across Britain. The integrated marketing campaign – which runs across online, social media, the TSB branch network media partnerships and TV – includes […]
SSAFA, the Armed Forces charity has launched a new integrated campaign to help fight isolation in veterans. The charity is calling on the public to join its fight against ‘The Invisible Enemy’ of loneliness and isolation in working-age veterans by helping raise funds for the charity’s personal face-to face support. The integrated campaign includes an […]
More of us are having lunch at our desks than ever before, or eating ‘on the move’ as we go about our hectic lives. Research shows that many of us opt for a pasty or sandwich (Kantar) – often the same one every day, as inspiration deserts us while perusing the supermarket shelf. ‘Meal deals’ […]
BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil. In response to Rowse Honey’s challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, […]
Cloud IQ, the effortless commerce platform, unveiled its latest research report, Me, Myself & I: The Individualisation Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as such how […]
Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period. The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more […]
Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases. This is according to a new Shopper Insights Report of 2,600 European consumers across seven countries conducted by IRI, the big data and technology expert for consumer […]
Stein IAS has seen-off strong competition from its consumer counterparts, to be crowned ‘Large Creative Agency of the Year’ at the 2017 MPA Awards, which honours excellence in Manchester’s creative, digital and media industries. Reuben Webb, Chief Creative Officer at Stein IAS, commented: “B2B has a reputation for safe, uninspiring work. But the reality is, […]