Real Madrid is one of the most popular football team in the world, with 85m fans on Facebook and 17.5m followers on Twitter, so a partnership based around its biggest match of the year is a massive win for Snapchat, who hosted one of its Live Stories based around the side’s clash with F.C. Barcelona […]
Durex is calling for the creation of a condom emoji to help young people communicate about safe-sex ahead of World AIDS Day. The #CondomEmoji campaign is running across YouTube, Facebook and Twitter, with an accompanying video explaining the reasoning behind the project. Durex has claimed that emojis are perceived as a “new language” by millennials […]
Google has updated the look of Google+ as it looks to respond to user feedback and put “Communities and Collections front and centre”. Now focused around interests, Google+ is simpler and easier to use and has been rebuilt across web, Android and iOS for a faster and more consistent experience across all devices. “Whether it’s […]
YouTube has launched its standalone app for child-friendly content in the UK and Ireland, aiming to offer parents and carers a source of streaming video that they can be assured is suitable for young children. The YouTube Kids app launched nine months ago in the US, and has since been downloaded by over 10m American […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/high.mp4[/KGVID] The Dubai-based luxury hotel company Jumeirah launches Jumeirah Inside: a Google Street View-like experience that travels through 23 hotels with 360 video and photography and various interactive features. Connected through a cinematic story, visitors of the platform can explore each hotel freely and book a stay from within the experience. Developed in […]
Sky has launched Sky Q, a combined satellite TV and internet service that will broadcast Ultra HD programming and allow users to pause live TV and watch later on different devices. The service will launch in the UK and Ireland in 2016. The picture quality of its content will be broadcast with up to four […]
IBM has released a retail app powered by its AI tool Watson to help make the holiday season easier for shoppers. Trend App has been designed to uncover consumer preferences behind the most talked about gifts this Christmas, forecasting what’s hot and what’s not. The product distills the sentiment of tens of millions of online […]
Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities. The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited […]
Strengthening its growth and diversifying its reach across sectors, Cheil India, India’s Top 5 advertising and marketing communications agency, has been adding accounts at a rapid pace over the past few months. In addition to the Retail mandate it won recently, Cheil has been named as the Social Media Agency on record by . The […]
Of all the people globally on the internet, about half of them, nearly 1.5 billion, are on Facebook. The question for Facebook is how it and its advertisers will reach what it calls the next billion people, who will often be coming online for the first time, often only on mobile, and often on a […]