Adzooma and Cambridge University reveal insightful data on how to succeed in online marketing in 2021

Adzooma and Cambridge University reveal insightful data on how to succeed in online marketing in 2021

Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering.   International online advertising platform, Adzooma, has teamed up with the world-renowned Cambridge University for a new piece of […]

AxisStars partners with OpenSponsorship to offer brand collaborations direct to pro-athletes and entertainers

AxisStars partners with OpenSponsorship to offer brand collaborations direct to pro-athletes and entertainers

AxisStars, the community for pro-athletes and entertainers founded by ex-Manchester United and France footballer, Louis Saha, has entered into an exclusive partnership with New York-based athlete influencer marketplace OpenSponsorship. The deal will deliver a wide range of paid brand opportunities directly into the hands of the AxisStars base, which includes almost 400 stars and growing. The partnership also offers OpenSponsorship’s existing 7500 athletes access to the AxisStars platform, […]

UKTV launches media agency review

UKTV launches media agency review

BBC Studios-owned multi-channel broadcaster UKTV is reviewing its media agency contract, currently held by Hearts & Science, in a competitive process managed by The Aperto Partnership. Agencies, including Hearts & Science, have been invited to participate in the process, which is expected to conclude in the summer. This is the first review UKTV has initiated […]

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Developer as it readies for further growth

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

Covatic, a growing tech company that empowers media companies to deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing to expose personal data – has readied itself for its next phase of growth by hiring Accelerated Mission’s Paul Turner to help it further its […]

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]

KINC Appointed as Retained Communications Agency for War Paint For Men

KINC Appointed as Retained Communications Agency for War Paint For Men

KINC announce they have been appointed as the retained PR agency for War Paint For Men for 2021, following successful project based campaigns in 2020. KINC will support new product launches, partnership amplification, strategic direction and manage the press office.  KINC MD Paul Knipe said, “War Paint for Men is forging new territory in male […]

Bauer Media Advertising Appoints Martin Ball Commercial Managing Director, Hits Radio Brand Network and Claire Foster Commercial Chief Operating Officer Bauer Media Advertising

Bauer Media Advertising Appoints Martin Ball Commercial Managing Director, Hits Radio Brand Network and Claire Foster Commercial Chief Operating Officer Bauer Media Advertising

Bauer Media Audio has appointed Martin Ball Commercial Managing Director, Hits Radio Brand Network and Claire Foster Commercial Chief Operating Officer Bauer Media Advertising. In his new role, Martin will lead on sales strategy, policy, and structure across all  Hits Radio Brand Network local markets. Bringing outstanding credentials and a wealth of experience, Martin has […]

Havas Media Group unifies digital offering with appointment of iProspect’s Paul Bland as Head of Biddable Media

- Bland was previously Head of Performance Strategy at iProspect. - He will lead the 100+ digital specialists in Havas Media Group’s UK and international teams, who will now come together under a new biddable team structure.

Havas Media Group unifies digital offering with appointment of iProspect’s Paul Bland as Head of Biddable Media

Havas Media Group has announced the appointment of Paul Bland to the newly created role of Head of Biddable Media, as it seeks to unify its digital team under a new biddable team structure. Bland joins from iProspect, where he spent nearly six years and was most recently Head of Performance Strategy within the agency’s leadership team, responsible […]

tmwi appoints Matt Morgan as Managing Director alongside a raft of strategic hires

tmwi appoints Matt Morgan as Managing Director alongside a raft of strategic hires

Warwickshire-based marketing agency, tmwi, has appointed a new Managing Director, Matt Morgan, as it actively pursues growth opportunities in the market at this time. In his role as MD, tmwi Ltd, Matt will lead client services and planning and strategy whilst growing the agency’s team and client base and focusing on product and capabilities development. […]

Public Health England And NHS England Highlight Warning Sign That Could Indicate Lung Cancer In New Integrated Campaign

- Push aims to raise awareness of the fact that a cough lasting three weeks or more could be a sign of lung cancer. - Campaign created with M&C Saatchi.

Public Health England And NHS England Highlight Warning Sign That Could Indicate Lung Cancer In New Integrated Campaign

Public Health England and NHS England have today revealed “Warning sign”, a major new campaign to raise awareness of the fact that a cough lasting three weeks or more could be a sign of lung cancer. The integrated campaign was developed with creative agency M&C Saatchi. PHE NHS Lung Cancer FINAL from M&C Saatchi FILM on Vimeo. Lung cancer is […]

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