New research also reveals that half the population feel more positive towards out of home advertising, and the brands using it
A new research report from out of home and location marketing specialist Posterscope, “The Mobility Mindset”, has revealed that almost two-thirds of people (6 in 10) are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect […]
COMPETITIVE PITCH WAS HELD AT HOLDING COMPANY LEVEL
ACCOUNT TO BE POWERED BY PUBLICIS GROUPE’S STARCOM
PITCH INCLUDED COMPREHENSIVE REVIEW OF EIGHT MAJOR MARKETS ACROSS EUROPE
E.ON, the international energy company focused on smart grids and customer solutions to drive the energy transition in Europe, has appointed a Publicis Groupe Power of One solution led by Starcom as its Media partner across eight major European markets. The scope covers full media duties across Germany, UK, Italy, Sweden, Romania, Czech Republic, Hungary […]
Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic.
This is a key finding of the first benchmark survey to analyse the results of campaigns using TabMo’s In-Store Impact, launched earlier this year. The solution provides real-time data on the increase in physical store visits generated by specific advertising activity. Other key findings of the study include: 14% of the (ad) clicks recorded converted […]
Posters have gone up over graffitied walls, shop windows, bus shelters, abandoned buildings, scaffolding works, telephone boxes and more across Peckham. This is a new campaign that sends positivity across the neighbourhood and builds support for its local businesses. Peckham Power. And it’s been thought up, produced and created by two unemployed junior /placement creatives […]
YouTube Select helps advertisers build deeper connections with their audiences by aligning to the most
exciting and popular content on the platform
YouTube announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. Now for the first time, UK brands will be able to access exclusive creator lineups as well as bespoke content experiences, helping advertisers reach the audiences they want through the content most relevant to their brand. This follows the […]
Global media agency group furthers its commitment to making a meaningful difference to brands, businesses and people by supporting a higher standard of industry ethics.
Havas Media Group has announced that they have become a member of the Conscious Advertising Network (CAN). Launched in 2019, the Conscious Advertising Network is a UK-based voluntary coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising. The CAN has established best practice manifestos […]
Avon UK is launching a new Rep recruitment campaign that not only communicates the wide-ranging benefits of being an Avon Rep, but also aims to challenge people’s perceptions of who a typical Avon Rep is. It is the first UK Rep recruitment campaign under Avon’s new global brand platform, Watch Me Now. The platform celebrates […]
- Push aims to boost consideration of Click & Drop service to support consumers and small businesses looking to move online
- Developed in partnership with creative agency MBA and media agency Arena Media, part of Havas Media Group, with out-of-home planned and bought by Rapport Ltd
Royal Mail has revealed a major new integrated campaign which aims to drive awareness and consideration of its Click & Drop online postage offering. The push was developed in partnership with creative agency MBA and media agency Arena Media, part of Havas Media Group, with out-of-home planned and bought by Rapport Ltd. In order to boost awareness of the online postage […]
Media agency furthers commitment to creating more meaningful shopping experiences for consumers and driving meaningful growth for brands in Commerce
Havas Media Group announces the launch of Havas Market, a strategic full-service eCommerce offering. The group is designed to create a more meaningful shopping experience for consumers, allowing them to find products easier and buy more seamlessly. The consultancy will support clients looking to transform their commerce approach, whether Direct to Consumer, via Retailer Marketplaces or […]
Welcome to the shop where you can look… but not buy.
When it comes to transfers, Ed Woodward is the ultimate window shopper. And with another transfer window about to slam shut and Manchester United, once again, missing out on their main target, Paddy Power and VCCP have decided to pay a special tribute to the club’s chief executive. They’ve revealed a shop front in Manchester […]
