“Together I am strong” by Zalando, Europe’s leading online fashion platform
It is Zalando's first ever 100% remotely produced campaign.
With just 4 weeks from the idea to the final assets, it had the shortest production time in the history of Zalando.
The campaign is a direct response to the current situation: it shines the light on the way social distancing and lockdowns impact the life of our customers who need to be creative to stay fit at home. Classes are held via lifestream, carpets become yoga mats and water bottles are turned into weights. Now […]
• Nationwide Building Society’s latest TV adverts to launch this week
• Films showcase artists answering the question ‘What would you like to say to yourself in six months’ time?’
• Adverts highlight where to find information about the support Society is providing to members financially impacted by coronavirus
• Latest adverts form part of Society’s wider ‘Voices Nationwide’ advertising campaign
Nationwide Building Society is this week launching a new series of TV adverts to showcase different real-life voices and stories of how people are coping with life during lockdown as well as sharing their thoughts and feeling of what life may be like for them post-pandemic. The new ‘Voices Nationwide’ adverts also highlight where to […]
Companies, foundations, philanthropists and readers have together raised more than £1 million to help feed London during the ongoing pandemic – just twelve days since launching their joint appeals. The donation initiatives from The Evening Standard (Food for London Now) and The Independent (Help the Hungry) will together fund the supply of food to children, […]
There has never been a more important time to name and celebrate the selfless people in our lives. On 9th April, a nationwide campaign launches to show support to our heroes – the Key Workers who are keeping the nation running – by taking stories praising individuals and placing them on digital screens across the nation. The #MyHeroes […]
Memorable extracts from The Queen’s Message to the Nation are to appear on the world famous Piccadilly Lights in London over the coming days. Expressions of support and inspiration from The Queen will be carried on the Piccadilly Circus screen at 10am and 6pm on Wednesday, April 7 and will run until Sunday, April 19. […]
Ad Studio marks the start of a new chapter that will bring simple, self-serve audio advertising on Spotify to more markets around the world.
Spotify Ad Studio launched in 2017 to give a fast, budget-friendly way to connect with Spotify listeners, easily make audio ads from scratch, and reach your advertising goals. Since then, businesses of all sizes as well as both established and new artists have created ads on Ad Studio — over 75,000 since launching.¹ To show our […]
Guardian Jobs is adding further weight to its initiative to offer free job ads for NHS listings, by launching a supportive marketing campaign aimed at driving awareness and traffic to the ads. Announced last week by Guardian Jobs’ director of sales and marketing, Gemma Hennen, the move aims to help fill urgent NHS roles during […]
Businesses struggling to reach customers during the Covid-19 crisis are being offered £1,000,000 of heavily discounted media space. That’s thanks to British agency Edit, part of Kin + Carta (who specialise in media, technology and data) and its partner network. The ‘CrEdit’ fund set up by Edit, will offer TV airtime, Media Inserts, Print and other marketing services […]
In response to the Labour Party’s call for ad agencies to apply creative thinking to coronavirus messaging, creative studio Make It Red has put together a series of in-store posters designed to nudge supermarket shoppers into taking a more public-spirited approach to filling their trollies. Copywriter Simon Kirkham and art director Mark Beacock created a campaign in […]
Today, Women’s Aid Federation of England – the national domestic abuse charity – has launched ‘The Lockdown’, a chilling campaign raising awareness of the increased dangers of domestic abuse during the Covid-19 lockdown period. The work, by ENGINE Creative and production company Knucklehead, draws attention to the empty streets and public spaces throughout the UK […]
