Harry’s, the men’s care brand best known for disrupting the shave market, is activating its first TV sponsorship of comedy channel Dave with a new series of idents, created by Brothers and Sisters and planned and bought by Goodstuff. Running from now through to 2 August, Harry’s will appear in a series of four break bumpers […]
Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response
Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway. This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part […]
Every second on Spotify, more than 30,000 people around the world are pressing play on the same song. As part of its new campaign Listening Together that celebrates the power of audio to bring us closer together, Spotify is visualizing some of these connections in real-time in a way that has never been done. So when two […]
PepsiCo cereal brand Quaker Oats is transforming its ‘Go Forridge’ campaign especially for a society in lockdown with a new film, created by AMV BBDO. The campaign aims to provide a piece of content that is both uplifting and useful – while reinforcing the message that we must stay home to save lives. Quaker Oats’ […]
ECI Media Management’s Flash Covid-19 Media Inflation Report predicts dramatic deflation in global media prices for TV, Newspapers, Magazines, OOH and Radio – only Digital Display and Video maintain inflation
ECI Media Management has today released a flash update to its 2020 Annual Media Inflation Report to record how media inflation has been affected by the coronavirus pandemic across 15 key markets. Global inflation trends Restrictions and reduced consumer activity have forced many brands to reduce their ad spend and almost all have revised their […]
999 Piyanping is a well known over the counter pharmaceutical brand in China and was traditionally very popular with the older generation but in need of an image overhaul to make it appeal to younger people. This is where the creative team at Serviceplan China came in to work their magic on the brand and […]
Change Please, the social enterprise that trains homeless people to work as baristas, has come up with a new initiative called Serious Tissues – a 100% recycled toilet paper brand sold to support NHS frontline workers. The brand launched on 30th April, with the name, branding, visual identity and tone of voice all developed by independent creative agency, Above+Beyond. The TOV and […]
VaynerMedia London has created a new PSA for UNICEF to coincide with World Immunisation Week 2020. It was created by the agency following a competitive global pitch for the project and follows VaynerMedia’s long-standing work with UNICEF on fundraising. Each year, UNICEF highlights the importance of vaccinations and their role in keeping preventable diseases at […]
Artificial intelligence brand Futr has launched a new identity across all of its marketing communications. Designed by London based branding agency Lantern, this new identity will help Futr reach new audiences. Most notably local authorities and police forces can use it without charge during the COVID-19 crisis Several are already using it to update people […]
Yesterday 28th April 2020 saw the launch of Female Tribes Network (FTNetwork), a new social network that connects, inspires and empowers incredible women around the world. Working in partnership with Wunderman Thompson and the Women’s Global Index study – in-depth research into women that has also been used for the book New Female Tribes and […]