Global water technology company Xylem have teamed up with creative agency Brave, on a new film and campaign to drive awareness of escalating water challenges. Released on World Conservation Day, ‘The End of Football’ is the latest brand activation through Xylem’s partnership with Manchester City to educate football fans about the serious and growing water challenges […]
LAB worked with Citrix to develop a campaign using psychology and neuroscience principles.
Digital agency LAB, part of the LAB Group of agencies, is partnering with Citrix, the global digital workspace leader, in Europe to launch a major digital campaign. The campaign is designed to drive conversation with a digitally savvy audience in key verticals, including financial services, retail and professional services, through hyper-personalisation. LAB has worked with Citrix to develop a tool which invites people […]
Times may change but dreams never waver. Late March, elite athletes were told they had to wait one more year to take the world’s biggest stage, and this wait came with brand new challenges of its own. Even amidst a global pause on sport as we knew it, our team of adidas athletes kept game-ready, setting their […]
Social video offering targeted at brands who want to reach The Times & The Sunday Times’ large off-platform audience
The Bridge, News UK’s commercial division, today announces the launch of The Times Social Studio, following the success of The Sun Social Studio launched last year. The branded social video product will offer agile newsroom video capabilities for clients who want to reach The Times and The Sunday Times’ off-platform digital audiences on Facebook, Instagram and YouTube with […]
- Ninth wave of Havas Media Group Covid-19 Media Behaviours Report reveals significant drops in consumption for key channels - Newspapers and magazines see slight increase
While overall media consumption remains elevated compared to pre-Covid-19 levels, there have been drops in consumers’ use of live TV, social media, video-on-demand, radio, video streaming, music streaming and podcasts in the last month, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The ninth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a […]
Campaign launched in partnership with VCCP Media
In an exciting industry first, Princess Yachts have announced that they will be launching their eagerly anticipated new boat on 27th July 2020. As the first X95 reaches completion in the Plymouth based manufacturing facility, and unable to launch this flagship yacht through more traditional methods due to the current climate and associated restrictions, Princess Yachts, […]
Canon Nordic and Uncle Grey Copenhagen have launched a new initiative to prevent press photographs from being co-opted for fake news and to allow photographers to protect the true story behind their photos. Canon Nordic and Uncle Grey Copenhagen have created a global database, called Truthmark, where photographers and photojournalists can upload their photos along with […]
Eleven & We Are Social developed creative that previews upcoming product launches
Today, a new advertising campaign, created by a partnership between creative agency Eleven and socially-led agency We Are Social, launched to drive excitement for the upcoming Samsung Galaxy Unpacked event. The advertising campaign shares a sneak peek at the product news that will be announced during the Galaxy Unpacked event on August 5th, 2020. Samsung has always designed […]
LACK OF NEW INVESTMENT ACROSS THE BOARD DESPITE EVER MOUNTING PRESSURE ON DIGITAL CHANNELS FROM COVID-19 CRISIS
More than half (56%) of UK business leaders have said they’re not planning to invest more in digital transformation – with 39% saying their plans have remained the same and 17% have even rolled back their plans – despite COVID-19 and the subsequent lockdown accelerating the need for digitisation across services. The data comes from […]
Ex-Dentsu media veteran Matt Champion to lead client development for Audience Store
Audience Store, a programmatic technology activation company, have announced a key new hire as it continues to expand its team of experts in response to a recent period of growth. Audience Store has seen significant expansion in the last year and is doubling down on their current and new business; with a drive to focus […]