Creative agency Space has developed a new Monkey Shoulder advertising and communications campaign in collaboration with Los Angeles-based design agency Studio Number One (SNO). The campaign, which aims to recruit new drinkers, positions Monkey Shoulder as 100% malt whisky made for mixing and features a bold and distinctive identity that reflects the playful attitude of […]
Leading home furnishing retailer IKEA has launched its first ever Christmas campaign for the UK and Ireland today, encouraging people to defy ‘home shame’ and open up their homes to guests this festive season. The campaign kicks off with an advert featuring a couple who become racked with ‘home shame’ when they’re faced with impending […]
The charity is using social media, its website and Youtube for its latest campaign to raise awareness of Duchenne
Harrison’s Fund has unveiled its brave new campaign which it hopes will shine a light on the lack of treatment options and funding for children with Duchenne Muscular Dystrophy. Created by Rocking Horse Pictures, ‘F*ck That, Fund That’ is a 01:35 min video which focuses on the message of the injustice of this life limiting […]
Created by Publicis Conseil for the 5th edition of Hack for Good, a creative competition organized by Facebook.
Each year all over the world, harassment affects 1 in 3 children according to UNICEF. In France, among the 700 000 children in distress, 25% have already thought about suicide. Today, the danger of harassment lies in its ability to cross the school gate and pursue harassed people to their home on the Internet. On […]
The international campaign comes in response to the initial divestiture to voice Baker Hughes’ optimistic future, telling the “Who is Baker Hughes without GE?” story, as an independent energy company that’s redefining what’s possible through the power of engineering, science and data, and unmatched expertise of 100 years. The campaign positions Baker Hughes as an […]
New research reveals consumers value ‘authenticity’, ‘commitment’, ‘relevance’ and ‘creativity’ in advertising, but brands aren’t delivering
New analysis carried out by social media agency, Born Social, reveals the true value of culture-based advertising, but only for brands that get it right. Out of a survey of 1,000 UK consumers aged 16 to 40 years old, nearly 70% said they valued advertising campaigns that felt like they were a ‘natural fit’ to the […]
There’s a place on earth where the magic of Christmas shines brighter than anywhere else: Disneyland Paris. With this new film, the brand and its agency BETC share the incredible secret that makes the park the heart of Christmas magic. It all began a long, long time ago, once Santa had finalized his secret formula […]
The internet has historically been the wild west of content and communication, exempt from many of the rules and restrictions of the physical world. But as internet users, creators, platforms and authorities alike wake up to the consequences this culture of lawlessness has created, brands must learn to operate within a range of new constraints, […]
As most of us prepare to usher in the holiday season and say goodbye to 2019, The FAB Awards (FAB) are working hard to prepare for another exciting year ahead. FAB, who are now open for entries for their 22nd edition in 2020, are the only International awards programme in the world that focus solely […]
Following a multi-agency competitive pitch, McCormick’s EMEA business has appointed Publicis Groupe as its Creative and Media partner. McCormick is a global leader in flavour, manufacturing, marketing and distributing spices, seasoning mixes, condiments and other flavourful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. This marks a new and exciting […]