EE has launched its biggest brand campaign to date to showcase EE’s Connected World. The TV ad sees Hollywood A-lister and face of EE, Kevin Bacon back to thank Britain for getting connected on the UK’s number one network, or as he puts it, becoming ‘totally bacon’! Kevin even dons a fat-suit to hammer home […]
Researching and buying presents online has become the most popular method among Britons aged 16 and over who know how they’ll be buying there Christmas presents, with 45 per cent of the £24.4bn spend this year likely to go online. According to research by RadiumOne, this year is also likely to be a multi-channel Christmas, […]
Bentley Motors, the luxury car brand, has introduced an app that creates a personalised car design, based on the user’s passions, lifestyle and personality type. The Bentley Inspirator uses emotion recognition software that creates an individually designed car. It has been created by VML London, which used emotion metric algorithms built using data from 3.4 […]
Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted Treatster, a social-minded website that’s designed for desktop and mobile devices and lets viewers search for the best trick-or-treating locations in their neighborhoods. When viewers […]
Alibaba is to push forward with plans to sell more goods via mobile devices after the channel spurred its revenues in the second quarter to defy analysts’ estimates. Sales in the period rocketed 32 per cent year-on-year to $3.49bn for the three months to 30 September, ahead of the $3.34bn estimates from analysts. Mobile revenue […]
The refugee crisis currently occurring in Europe, the Middle East and north Africa is the worst in 60 years, with more than 11m migrants and refugees fleeing war-torn nations in the hope of finding safety, shelter and a new life. However, one change that has made life a little easier for migrants is the proliferation […]
A first-of-its-kind, 24-hour Snapchat channel devoted entirely to the new James Bond entry Spectre went live at midnight on October 25, giving worldwide markets access to behind-the-scenes content, cast messages, photos like those above and more throughout Monday, October 26. The Spectre Edition Discover Channel is the social media platform’s first Discover channel created specifically […]
Digital and direct marketing specialist, LIDA, has created a data-driven email campaign for East Midlands Trains aimed at providing customers with real-time and geo-targeted information on how long it takes to drive from their nearest station to London St Pancras. Tasked with communicating that travelling by train is primarily quicker than driving, the agency has […]
Apple has announced partnerships with 14 leading publishers as its news app launches in the UK. Apple News brings together content from titles including the BBC, Telegraph, Guardian, Sun and Sky News and present them in a single app that will replace the built-in newsstand app as part of the iOS 9.1 update. Other major […]
YouTube has confirmed long-rumoured plans for an ad-free subscription version of the online video streaming service, with users able to pay $9.99 (£6.45) a month starting from 28 October to access a service that combines an ad-free YouTube with its Play Music on-demand service. The service will be YouTube’s first attempt at creating a premium, […]