User experience expert highlights three types of business experiments to create growth opportunities in 2021.
Finding ‘hidden’ revenues is something all businesses could do with this year. And one way to achieve this can be through growth experimentation. So why is 2021 the year to become an ‘Experiment Business’? Jess Sherratt, Head of User Experience at Digital Product studio Code Computerlove, explains: “In times of great change – experimenting within an ever-altering consumer […]
Creative and digital experience agency Access has been recruited by the Royal Air Force Benevolent Fund to help the charity meet the growing need of people requiring support within the RAF Family. The appointment follows a four-way competitive pitch process.
Established at the end of the First World War, the RAF Benevolent Fund exists to supports those currently serving in the RAF, retired personnel and their families – around 71,000 recipients per year. Central to the Fund’s growth plan is to create a more effective website at https://www.rafbf.org, and Access has been tasked with designing and building a […]
Warwickshire-based marketing agency, tmwi, has appointed a new Managing Director, Matt Morgan, as it actively pursues growth opportunities in the market at this time. In his role as MD, tmwi Ltd, Matt will lead client services and planning and strategy whilst growing the agency’s team and client base and focusing on product and capabilities development. […]
The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace
Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, today announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new role, Atwood […]
Social-first creative agency Digital Natives have appointed Pete Sanna as creative director following a year of sustained growth. Pete joins from Iris, where he spent the last six and a half years as Associate Creative Director, leading social as part of a number of integrated campaigns for global brands including Shell, Samsung, Sane and Philips […]
Kaspersky has launched its Safer Tomorrow platform, to try and better answer humankind’s most significant questions about the future. The platform is powered by a foretelling neural network, developed by a branch of global advertising agency BBDO. Selected daily predictions are shown on a livestreamed billboard situated on the east coast of New Zealand - one of the first locations to see the new day and meet the future.
Kaspersky is committed to building a more protected and safer world. To achieve this, the global cybersecurity company closely follows technological trends and predictions to generate a picture of what we can expect in the future and to understand how we can secure it. Kaspersky also believes that the more people who consider the future […]
New Solution Enables BlueConic Customers to Meet Their Goals for Transformational Growth While Mitigating the Effects of Ongoing Browser Privacy Changes
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions. Google and Apple are pushing forward with plans to eliminate third-party cookies to crack down on widely used advertising technologies that collect, share, and sell customer […]
Mattias Spetz Moves to Global President for EMEA and APAC, Robin Zieme Steps Up to Chief Strategy Officer, and Simon Barnett Appointed to Run APAC Commercial Operations
Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced three key changes to its executive board across EMEA and APAC, with Mattias Spetz to lead both regions as Global President, while Robin Zieme is promoted to lead the company’s strategy and vision, and Simon Barnett joins as Sales Director for APAC to […]
The Focaccia Florist, London’s first floral bakery, launches today with a punchy yet humorous take on the Valentines occasion, asking consumers “Why Give Flowers You Can’t Eat”. The campaign will be launched across digital media across the UK from February 2021. The surreal spot, created by 10 Days London, shows the awkward moment of receiving a […]
American pizza franchise, Papa John’s, has launched a touching animation video on Weibo in celebration of the Chinese New Year (CNY), winning emotional connections with Gen Z audiences in China through its partnership with London and Shanghai creative agency Qumin. Qumin – Papa Johns – CNY Animation (2021) from Qumin on Vimeo. The first Papa John’s pizza was made in a […]
