MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry and this time we are delighted to introduce Adam Williams, CEO of leading Instagram influencer marketing service Takumi. Adam has over 20 years’ experience in digital and influencer marketing. Prior to joining Takumi, […]
Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Internet increase: 4.54 billion people are now online: 298 million new people came online in the past year Down on data: 64% of internet users are concerned about how companies use their personal data and almost half now use ad […]
The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, […]
Babbel, the world’s top-grossing language learning app, has unveiled its own unique sound identity, to inspire conversations and brand recognition for language learners across the globe. Created by specialist sonic branding agency DLMDD, the sound identity has been created to align with the brand’s ethos which celebrates the explorative process of language learning. Named “The […]
Leading in-game platform attracts Ex Bidstack Senior Commercial Development Manager and announces the launch of the UK office
Adverty, the leading in-game platform for advertisers, agencies and content creators announces further expansion with the launch of the UK office. The move brings the Adverty platform to the UK and will deliver seamless advertising to connect brands and people through their revolutionary display advertising technology built for games. The expansion also includes two strategic […]
Mars Wrigley brand Maltesers is supporting the return of its Maltesers Bunny variant with a new campaign featuring an augmented reality partnership with Snapchat. The Maltesers Bunny 2020 Campaign, created by AMV BBDO, breaks ahead of the Easter period on 27th January and will run across Instagram, Facebook, Snapchat and on posters. AMV BBDO’s creative […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce the Jury Chairs for the 22nd edition of the awards. The International awards programme that is focused entirely on work done for Food and Beverage brands, will be held on May 20, 2020 in London. The awards, supported by Google […]
The movement recently launched by www.heyupdatemyvoice.org invites the public to take an active part in the debate, by suggesting messages that virtual assistants can use to fight abuse.
Virtual assistants are increasingly present in people’s lives, helping clear doubts and making everyday life easier. What they all have in common is a standard female voice and a woman’s name, such as Lu, Siri, Alexa, Nat, Bia, etc. According to a study released in May 2019 by UNESCO called “I’d Blush If I Could,” […]
Shortly after the announcement of their merger with the Jellyfish Group, the data-driven specialist Tradelab will now adopt the brand Jellyfish® and trade as Jellyfish, creating a new digital marketing global business partner. To further enhance the brand’s global reach, the German, Spanish, Italian and Brazilian Tradelab offices become globally unified and ready to deliver […]
The upcoming “Shadowgun War Games” will be the launch for the partnership Adverty AB, the leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, the game has […]