Paddy Power is joining forces with gay rights charity Stonewall to launch a campaign urging professional footballers to tackle homophobia in the game by wearing rainbow-coloured laces in their boots. Sets of laces have been sent to every Premier League and Football League player, plus those in the Scottish Professional League in the hope that […]
A French type designer has accused the UK Home Office of using his typeface without permission on its recent anti-illegal immigration van campaign. The controversial campaign saw vans drive through London last month bearing the slogan ‘In the UK Illegally? Go Home or Face Arrest’. Designer Fabien Delage claims the Home Office has used his […]
http://www.youtube.com/watch?v=slETbZ7FIs0 A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the […]
Picture Volvo’s president Claes Nilsson in a cute yellow construction hat, and strange whirring sounds in the background. The camera pans out and there he is, perched on a Volvo truck that has been suspended 20-meters above the water at a port in Gothenburg. If heights make you uncomfortable, Nilsson promises that “You don’t need […]
WPP consultancies The Brand Union and Digit have created a new ‘visual brand identity’ for Vodafone. Vodafone’s existing logo is retained, and a bright red flexible rhombus shape has been added. This anchors to Vodafone’s roundel, and can be used in moving or static forms. Vodafone says the new rhombus positions the company ‘as a […]
LG Chile has promoted the 82-inch Ultra HD TV by convincing unsuspecting job applicants that an asteroid has just hit earth. The stunt appeared in on YouTube earlier this week and has already gathered over two million views. The video shows the LG team setting up the TVs to appear like windows looking out into […]
Jack Daniel’s Tennessee whiskey has launched a UK Instagram account and is using it as part of a consumer campaign to mark the birthday of its creator. The direct and social media campaign by integrated agency Communicator has aimed to encourage consumers to be part of the celebrations by taking a picture of themselves raising […]
Bartle Bogle Hegarty has been forced to withdraw and re-edit its Barclays “thank you” spot after it emerged that one of the extras in the ad was a convicted paedophile. The 90-second ad promotes Barclays sponsorship of the Premier League and features real fans supporting their teams. The Sun on September 1, reported that one […]
WPP has reported a pre-tax profits rise of 19 per cent in the first half of the year, and says the recent merger between rivals Omnicom and Publicis presents it with ‘enhanced opportunities’. The half-year results are the first time WPP has reported to the City since the mega-merger between its rivals in July. As […]
It started out as a hashtag. It is now a song based on a democratic message, which is compiled with 2704 tweets posted by people across India and filmed with the support of 330 people. #DontSmokeBecause is the first ever Twitter crowd-sourced song conceptualised by Creativeland Asia for the brand Godrej Aer. #DontSmokeBecause was launched […]