Chase to sponsor England Senior Men’s Football on ITV

• Chase is the new sole sponsor of England Senior Men’s football matches on ITV from March 2025 to June 2026, this includes all World Cup Qualifiers ahead of the FIFA World Cup 26
• Chase is the Official Banking Partner of the Home Nations Football Associations

Chase announces it will be the sole sponsor of England Senior Men’s Football matches on ITV ahead of the FIFA World Cup 26 World Cup in 2026. All games will be broadcast live and free to air on ITV1 and ITVX, and also covered on ITV4.

The sponsorship includes TV, digital and social media, and will feature a 10-15 seconds intro either side of the centre break, and a five seconds closing ident at the end of the coverage including 10 second bumpers across streaming content on ITVX. EssenceMediacom were responsible for creative strategy and execution, as well as sponsorship management, media planning and buying.

This sponsorship builds on Chase‘s role as the Official Banking Partner of the Home Nations Football Associations, and its commitment to supporting communities through football. At the heart of its partnership is the Chase football coaching programme which provides fully funded grassroots and professional coaching bursaries for individuals where cost is a barrier across England, Northern Ireland, Scotland, and Wales.

Chase and the Home Nations Football Associations are seeking to support aspiring coaches and over the last year, 1,815 people have completed courses in England.

Deborah Keay, U.K. CMO at Chase, commented, “We’re thrilled to partner with ITV and connect with passionate fans to showcase our brand on one of the most dynamic platforms in sports entertainment. It’s another big year for football and we’re excited to be part of the action and to engage with audiences in a way that celebrates the spirit of the game.”

Mark Trinder, ITV Director of Commercial Sales and Partnerships, said: “Few things bring the nation together like live sport, particularly when it’s free to watch on ITV. I’m very happy to welcome Chase as our sponsor of all our upcoming England Senior Men’s matches in such a key year for the sport ahead of the 2026 World Cup.”

Source: Chase

  Chase, football, Home Nations Football Associations, ITV, JPMorgan Chase & Co., Marketing, Soccer, Sponsorship, UK