Mother will be responsible for developing Debenhams brand identity and expressing its new strategy, Debenhams Redesigned through engaging customer-centric communications.
The strategy, which was announced earlier this year by CEO Sergio Bucher, details the company’s vision of becoming a destination for ‘Social Shopping’ as well as making ‘shopping confidence boosting, sociable and fun.’
Richard Cristofoli, Managing Director of Beauty and Marketing at Debenhams said: “Throughout the pitch process, Mother consistently demonstrated that they understand us, our customer and our brand, as well as the challenges in hand and could bring their creative thinking in a way which would make a difference. We are excited to work with them as we move forward with our Debenhams Redesigned strategy in 2018.”
Katie Mackay, Partner at Mother, added: “Debenhams is a giant of the high street. We’ve been impressed with their clarity of vision, which we’ll now get to showcase within a modern brand.”