In India, it’s a common practice to use images of gods on packets of puja (ritual) materials for better sales. Disposing such packets is quite a challenge for the devotees. To help them with their dilemma, Dentsu Webchutney and Helpusgreen packaged their new range of incense with seed paper.
After using the incense, the user just had to plant the packet in a pot and in a few days, be greeted by a Tulsi (Basil) plant which enriches the environment with Oxygen and absorbs other pollutants. The devotees loved the unique packaging, and the environment couldn’t thank them enough.