In an environment of dusty landscapes, rustic type and cowboy themed packaging, Jekl met with Design Happy with a view to shake up the category, not just with its superior tasting product but to stand apart from the crowd of normality.
Rather than focusing on the product’s heritage the design experts decided to draw inspiration from the unique story of each of the flavours.
Design Happy created a modern picture postcard themed packaging from each of the variants moving away from muted, earthy tones to a more vibrant colour palette to appeal to a broader demographic.
Commenting on the branding, Jekl had this to say: “We selected Design Happy for our design/branding because we felt their work stood out in terms of creativity and impact. Design Happy understand our brand and values, they got it from the start and have seen us all the way through to launch. this includes, overall brand ID, packaging, website, exhibition materials and leaflets.”
Source: Design Happy