Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, has awarded its rebrand programme to venturethree. The project comes as DMI continues its aggressive international expansion.
DMI aims to further differentiate its offering and elevate its leadership position with global organisations that are seeking to become stronger and more competitive in the digital economy.
John Hurley, DMI’s Global Brand and Customer Experience Director, said: “With 77 percent of companies identifying a lack of digital skills as their number one obstacle to growth in today’s world – and only 17 percent having staff with the skills needed to digitally accelerate – we have an important job to do. As we refresh our brand and further drive our mission to keep organisations and professionals ever-relevant in a world of rapid digital change, we need a creative and strategic partner whom we trust to meet our ambitious business goals.”
venturethree creative director Regine Stefan-Aboud said: “DMI offers exceptionally high-quality online certification that’s transforming the world through digital marketing education. We love working with the DMI team, and are looking forward to helping them find more meaningful and compelling ways to reach and engage students – past, present and future.”
The programme represents an exciting era of change for the professional learning company, which provides internationally-recognised accreditation in digital marketing and digital selling. The scope of work includes developing a creative platform that will bring the brand strategy to life across all digital touchpoints in the customer journey.