EAGER launches playful London-wide campaign to tease shoppers about fruit juice dilemmas

Fruit juice company EAGER, has launched its first outdoor advertising campaign embodying the brand’s irreverent spirit and playfulness – lifting the lid on everyday juice problems (that aren’t really problems).

Inspired by insights from their ‘Extra Ordinary Survey’ – a tongue-in-cheek survey that asked juice drinkers up and down the country questions about juice, life and everything in between, the results have been used on billboards and tube panels across London. One tube panel highlights that, of the 200 people they surveyed, when asked ‘what flavour juice they would like to see delivered regularly to their home’ one answered Pinot Grigio.

When it comes to problems, predictably, ‘running out of juice’ was low on the list, behind ‘raising energy bills’ and ‘UK rivers brimming with turd’. However, despite ‘running out of juice’ not being a top concern for many, the survey did uncover that for 13.2% it ranked higher than ‘Bitcoin’ and ‘Jamie Oliver on the telly again’. And for one man, Patrick from Bedford, who said he was ‘running out of juice’ he got to feature on an advert too: ‘We asked 200 people if they ever worried about running out of juice in the fridge. Only one of them said yes. We got you Patrick from Bedford).

Ed Rigg, Founder of EAGER fruit juice commented:

“We’re not going to pretend that our juice can solve all of your problems – it’s not going to save the world. It’s just juice. At EAGER, we’re open and honest about how we talk about juice – how it tastes, how healthy it is, and its impact on the planet. We wanted to mirror that in our latest ads, showing a touch of irreverence and poking fun at ourselves and the not so challenging juice challenges that people face. We simply want to make people’s lives easier and if we can help by delivering them juice, then we’ve done our job”

Already loved by the bar and hospitality industry (in the likes of Young’s Pubs, Alchemist Bar & Restaurants, Stonegate Group, Hotel du Vin and multiple independents) over the last year Ed Rigg, Founder of the company, has been on a mission to sell and deliver fruit juice directly to consumers online. He believes the way people consume juice needs to change and thinks it’s time to view juice as a treat.

EAGER makes apple, orange, pomegranate, cranberry, grapefruit, tomato and pineapple juice – available in multipacks (6x1L cartons) for £15.90 including postage, as a monthly subscription or one off order. When the whole world needs to be reducing its energy consumption EAGER wants to provide a great tasting, high quality juice without needless refrigeration.

Further results revealed that on average, EAGER juice drinkers spend a mere 2.89 seconds a day contemplating juice-related matters, with 14.7% admitting that running out of juice is more bothersome than dealing with ‘pigeons’ or ‘trying to get a GP appointment. The campaign has also been supported by online influencers, some of whom feature in the adverts.

Discover more about EAGER here www.eagerdrinks.com

Source: EAGER

  Advertising, Campaign, EAGER, London, Marketing, UK