Finish Line team with INNOCEAN USA to launch ‘Shoes So Fresh’ campaign

Shoe retailer Finish Line, launched a new round of work for their ongoing ‘Shoes So Fresh’ campaign. The first few spots were launched on June 30, and the remainder of the campaign will continue to rollout over the summer. The work features musician, KYLE; fashion blogger and influencer, Aleali May; and YouTube unboxing star, Jacques Slade.

Partnering with INNOCEAN USA, Finish Line first launched the Shoes So Fresh campaign last summer and followed with refreshed content during last year’s holiday season. The work is launching as targeted pre-roll on YouTube as well as Finish Line’s owned media channels.

Supporting the spots, are a series of innovative :06 sec bumper ads as well as illustrations and animations created by famous artists from around the world that highlight the “fresh” nature of the campaign.

Mike Grimes, SVP of Marketing at Finish Line says, “We continue to focus on bringing the latest and greatest sneakers to market while creating a memorable shopping experience. The brand work we’ve developed is a reflection of this mission and continues to position Finish Line as a destination for the hottest sneakers.”

INNOCEAN Creative Director Carissa Levine outlined that, “our goal with this campaign is to not only to get foot traffic to their stores, but to remind people that Finish Line’s associates are tapped into sneaker culture with the freshest sneakers from the best brands in the world.”

Creative Director, Jose Eslinger added, “We used that insight to evolve the creative into fun stories that will hopefully resonate with the Finish Line audience.”


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