Fortnight Continues Amusing Approach in New Ad for ImOn Communications

This lively give and take is reminiscent of the earlier work, “Who’s on First?,” which riffed on the old Abbott and Costello routine.

Fortnight Collective is out with a new ad for ImOn Communications not a month after it debuted its first commercial for the Super Bowl.

In this :30 spot called “Who’s On?,” four people show up on a group online call, all with names that rhyme with “on.” After announcing themselves, one is found to be muted. As Jon struggles to unmute, Ron says, “You should get ImOn.” “We know, Ron, tell Jon,” says Don. Yvonne chimes in, “Keep your pants on.”

As Jon turns from his collection of cords, Yvonne tells him, “Jon, we like to use ImOn.” To which the befuddled but eager Jon asks, “Am I on?”

This lively give and take is reminiscent of the earlier work, “Who’s on First?,” which riffed on the old Abbott and Costello routine. That ad, using TV, online video, social media and digital, is appearing regionally over the next month or two on broadcast TV, Facebook and YouTube.

“Stay always on with Iowa’s most reliable internet, now with free installation and one month free,” says the voiceover at the end of both commercials.

ImOn Communications provides telecommunications services for residents and businesses in Eastern Iowa. Based in Boulder, Colorado, Fortnight was given the original project in November.

ImOn was founded in 2007 and is headquartered in Cedar Rapids, Iowa. It offers advanced broadband services, digital TV, high-speed Internet, and phone services in that city as well as in Marion, Hiawatha, Iowa City, Coralville, and Dubuque.

Source: Fortnight Collective

  Advertising, Fortnight Collective, ImOn Communications, Iowa, Marketing