Asda Gets the Skinny with a Little Help from ignis

Asda Gets the Skinny with a Little Help from ignis

ignis, the creative agency, announced that its partnership with zero sugar drinks start up Halo Drinks has culminated in the launch of Skinny Tonic in Asda stores UK-wide. Made using high grade stevia the premium tonic water contains zero sugar, zero calories and no artificial ingredients. Skinny Tonic is also the first premium tonic water […]

Mindshare launches audience-first customer decisioning tool, DX

Mindshare launches audience-first customer decisioning tool, DX

Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]

The Economist relaunches lifestyle magazine 1843

The Economist relaunches lifestyle magazine 1843

The Economist announced the relaunch of its bi-monthly lifestyle publication 1843, named for the year The Economist was founded. 1843 gives readers stories of an extraordinary world, long-form narrative journalism, irreverent columnists and some of the world’s best photography and illustration. It brings the wit and rigour of The Economist to the world of design, style, food and […]

B&B Studio Teams with Craft Drinks Brand Dalston’s on New Soda Lights Range

B&B Studio Teams with Craft Drinks Brand Dalston’s on New Soda Lights Range

London-based craft drinks brand Dalston’s has released two new ‘Soda Lights’ in a range extension with design by branding agency B&B studio. Blending real fruit with sparkling spring water and botanicals, the Soda Lights range is available in Rhubarb and Elderflower flavours. The new sub-range builds on the core range identity developed by B&B for […]

New self-charging hybrid SUV by Lexus enters Europe market with stunning campaign by The&Partnership

New self-charging hybrid SUV by Lexus enters Europe market with stunning campaign by The&Partnership

Lexus Europe and The&Partnership bring us Sunrise to Sunrise, the new pan-European campaign for the new Lexus UX self-charging Hybrid SUV. Regarded as a game-changer for the luxury car manufacturer, the car has been designed to appeal to a city-dwelling audience who love expanding their horizons and trying new things. The UX is a vehicle […]

General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

General Mills Bets on Influencers to Create Cult Appeal for the UK Launch of its US Snack Sensation, LÄRABAR

LÄRABAR, the cult US vegan snack brand and creator of the original fruit and nut bar, has finally hit UK shores this month. Headed up by a £700k marketing campaign, General Mills is launching its first ever dedicated influencer squad to raise awareness of the snack sensation that will launch with listings in Sainsbury’s and […]

LEGO is launching its first AR-enhanced building set and app

LEGO is launching its first AR-enhanced building set and app

The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. LEGO […]

Design Bridge Launches New Premium Non-Alcoholic Spirit, Caleño

Design Bridge Launches New Premium Non-Alcoholic Spirit, Caleño

Design Bridge is pleased to announce their latest work creating the branding for the new premium non-alcoholic spirit brand Caleño. Using their established expertise in the drinks, FMCG, and luxury categories, the design agency has created a comprehensive brand world for the entrepreneurial start-up that celebrates its Colombian roots while achieving stand out in the emerging non-alcoholic spirits category.  Molly Thornberry, Senior Client Manager from Design Bridge commented, “Non-alcoholic alternatives to spirits […]

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