Pink Ribbon’s ‘Care While You Care’ product line mixes self-care with self-scanning to catch breast cancer early

Pink Ribbon’s ‘Care While You Care’ product line mixes self-care with self-scanning to catch breast cancer early

Pink Ribbon Germany teamed up with DDB Düsseldorf to develop “PINK RIBBON CARE WHILE YOU CARE“, the first body care brand — consisting of a shower gel and body lotion — that helps women examine their breasts at home. The products show the movements of self-examination for breast cancer, incorporating them into a daily routine […]

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

MetaDesign Beijing supports VW China and FAW-VW as new Jetta brand unveiled in Chengdu

MetaDesign Beijing supports VW China and FAW-VW as new Jetta brand unveiled in Chengdu

It was a crowning moment for branding agency MetaDesign as China witnessed FAW-Volkswagen’s launch of the all-new Jetta, the first independent sub-brand of Volkswagen. The Beijing-based branding agency was a key partner to Volkswagen China and FAW-Volkswagen in the development of Jetta’s brand strategy and a comprehensive brand identity program that includes visual identity, sound […]

Asda Gets the Skinny with a Little Help from ignis

Asda Gets the Skinny with a Little Help from ignis

ignis, the creative agency, announced that its partnership with zero sugar drinks start up Halo Drinks has culminated in the launch of Skinny Tonic in Asda stores UK-wide. Made using high grade stevia the premium tonic water contains zero sugar, zero calories and no artificial ingredients. Skinny Tonic is also the first premium tonic water […]

Mindshare launches audience-first customer decisioning tool, DX

Mindshare launches audience-first customer decisioning tool, DX

Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]

The Economist relaunches lifestyle magazine 1843

The Economist relaunches lifestyle magazine 1843

The Economist announced the relaunch of its bi-monthly lifestyle publication 1843, named for the year The Economist was founded. 1843 gives readers stories of an extraordinary world, long-form narrative journalism, irreverent columnists and some of the world’s best photography and illustration. It brings the wit and rigour of The Economist to the world of design, style, food and […]

B&B Studio Teams with Craft Drinks Brand Dalston’s on New Soda Lights Range

B&B Studio Teams with Craft Drinks Brand Dalston’s on New Soda Lights Range

London-based craft drinks brand Dalston’s has released two new ‘Soda Lights’ in a range extension with design by branding agency B&B studio. Blending real fruit with sparkling spring water and botanicals, the Soda Lights range is available in Rhubarb and Elderflower flavours. The new sub-range builds on the core range identity developed by B&B for […]

New self-charging hybrid SUV by Lexus enters Europe market with stunning campaign by The&Partnership

New self-charging hybrid SUV by Lexus enters Europe market with stunning campaign by The&Partnership

Lexus Europe and The&Partnership bring us Sunrise to Sunrise, the new pan-European campaign for the new Lexus UX self-charging Hybrid SUV. Regarded as a game-changer for the luxury car manufacturer, the car has been designed to appeal to a city-dwelling audience who love expanding their horizons and trying new things. The UX is a vehicle […]

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