Halfords Unveils New ‘Cheaper Than a Favour’ Ads With Mother

http://www.youtube.com/watch?v=yLQ40gcJLXc

Halfords has unveiled three new ads as part of its ‘cheaper than a favour’ campaign: Bob, Needles and Timmy & the Gazman.

Created by Mother, the ads use different scenarios to demonstrate that no favour is truly ‘free’ – as people feel obliged to return an act of kindness, often to their cost.

Halfords marketing director, David Durie, said: “Wefit is an amazing product – a diamond within Halfords brand offer but not enough people know about it. In this campaign we wanted to use humour to connect with customers and really drive awareness of the Wefit offer.”

“The idea that a favour can be expensive is spot on – as many motorists who need replacement products feel trapped between expensive dealerships and DIY – Halfords Wefit offers a real solution that doesn’t involve asking a favour from an “expert” friend.

The campaign also has a digital and social element, created by The Bio Agency.

http://www.youtube.com/watch?v=9A-Y6mw7znw

http://www.youtube.com/watch?v=1TGL7VPLvvw

  Advertising, Bikes, Digital, Halfords, Mother, Social Media, The Bio Agency, TV