IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape

The, IMA (Institute of Management Accountants) launches a new global, integrated advertising campaign in support of the CMA (Certified Management Accountant) certification program.

The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing services company, for the fourth consecutive year.

The campaign utilizes television, print, digital, social media and search engine marketing, including six spots to be aired on television.

The advertisements emphasize how accounting and finance professionals who earn the CMA are better positioned to advance their careers and obtain more strategic roles, through greater expertise and confidence. The television spots are running on spot TV during late night programming, on programmatic and connected TV platforms.

Source: The Gate | New York

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