In Nike Ad, Famous Athletes Become A ‘Human Printing Press’

http://www.youtube.com/watch?v=OV4TjIYVyuY

To get people interested in sports in Turkey, Nike got Didier Drogba, Birsel Vardalı, Burak Yılmaz, and other famous Turkish athletes to make a “human printing press”.

In this viral video, each athlete uses his or her abilities to power a printing press—cyclists power a machine which loads paper into a printer, while a skater rides on his board over each poster to print glow-in-the-dark text on it.

Through this ad, Nike shows that each person is essential in the creative process, championing the idea of teamwork.

  Advertising, Art, Birsel Vardalı, Burak Yılmaz, Creative, Didier Drogba, human printing press, Nike, Sports, Turkey