UK based vegetable water brand, JF Rabbit, has unveiled a brand-new logo and packaging design across its range from June.
The new look, by design house BrandOpus, is simple, on trend, and has been created to drive greater appeal with their core consumers of adults looking to achieve a healthier lifestyle.
Ellen Munro, Creative Director at BrandOpus said: “It was really exciting working with Felix and the J.F. Rabbit team to create the new identity and packs for them. We’ve created a bold iconic brand that has a quirky personality with a little twist. I look forward to seeing the brand springing to life.”
In addition, the company is launching a brand-new flavour; Carrot Water with Orange Blossom. The new addition will be available in Wholefoods, London independents and through wholesalers Marigold, Epicurium and DDC from June.
A tastier alternative to plain water, the new flavour joins the popular Ginger Water with a touch of Lime and refreshing Cucumber Water.
The water category is booming as people opt for natural, simple products they can trust. In the next five years functional and flavoured water is set to grow 37 per cent and bottled water to grow 42.5 per cent.
All three JF Rabbit waters are gluten-free, contain nothing artificial, no added sugar and provide 100 per cent of the daily recommended vitamin C and zinc. All are also under 10kcal per 330ml bottle.
Felix Tanzer, Founder of J.F. Rabbit said: “Our new design needed to reach consumers who are actively trying to live a healthy lifestyle but still want flavour and excitement in their drink choices. Together with BrandOpus we have created an identity that stands out and will make our consumers excited about drinking J.F. Rabbit.”
With new research reporting that eight vegetables a day can make you feel happier, busy people are looking for ways to up their daily intake. With this surge in demand, packaging redesign and new flavour, JF Rabbit is set to establish the ‘veg water’ category.
Source: JF Rabbit