Liverpool ONE recently appointed Media Agency Group (MAG), to deliver ‘through-the-line’ marketing brand engagement, (after winning a competitive pitch) and they have subsequently successfully delivered summer and student campaigns to drive consumer footfall and support centre performance.
The MediaCityUK based agency used its expertise to create a cohesive campaign using a blend of digital and traditional activities, targeting the Northwest and enticing the 4 key audience profiles identified as key to the leisure destination.
Liverpool ONE, who had previously worked with media agency Carat, has over 170 stores, bars and restaurants, a 14-screen cinema and an award winning five-acre park. It is recognised as one of Europe’s leading retail and leisure destinations and recently welcomed Armani Exchange, COS, Arket and Europe’s largest Foot Locker to its line-up.
Chief Executive Officer at Media Agency Group, John Kehoe said: “Liverpool ONE really understands how media today needs to be holistic, present and tailored to multiple audiences, and we are delighted to be working with them to fuel some of their channels and strategies, such as influencer marketing. We were extremely happy to win the tender process, but what left us really thrilled is the results we delivered over the summer, especially the recent student campaign.”
Sharon Silcock, Marketing & Communications Director at Liverpool ONE said: “The appointment of Media Agency Group enables us to work closely with a team of experts who understand our brand and strategies that appeal to different audiences. MAG continue to deliver across our more established channels and can work closely with us to evolve our digital focus.”
MAG has its HQ at MediaCityUK as well as an office in Shoreditch, London and its portfolio of clients includes Ferrari land, Jelly belly, Perry Ellis, Visit Mexico, Herbalife, Protyre, Isabel Marant, Scalable Capital, Bermuda tourism and Sykes cottages.
Source: Media Agency Group