New web series, Bad Mother, premieres on Mumsnet

Mumsnet, the UK’s biggest site for parents, is exclusively showcasing a new comedy series on the madness of modern motherhood: Bad Mother, with the first episode available to view on Friday 23 June.

The very real, very relatable, very sweary web series follows a beleaguered stay-at-home mum (Star Stories’ Laura Patch, with Kevin Bishop as her husband) trying her best to win the all-consuming parenting game.

With each 5-minute episode tackling the most challenging parenting scenarios (‘Other People’s Children’, ‘Default Parent’, ‘Just a Mum’, ‘Playdate’, ‘Babysitter’ and ‘Benign Neglect’), the series is aimed at all the mums and dads who are trying to get parenting right and feeling the pressure from every angle.

Bad Mother was created by writer Susie Gilmour, inspired by 10 years of ‘bad mothering’ her two boys, and award-winning director Matt Winn, father of twins, with producers Charlie Watson and Jeremy Campbell.

Mumsnet CEO Justine Roberts said: “Mumsnet is the mothership when it comes to sharing relatable parenting experiences with the potential for lots of swearing, so this is right up our alley; each of the episodes outlines a situation that could have come straight from our forums.”

Bad Mother creator, Susie Gilmour said, “I wrote Bad Mother specifically for mums, and can’t think of a better home for it than Mumsnet.”

Bad Mother lead Laura Patch said, “As a mum of three boys, I’m a great fan of Mumsnet, and am really excited to be its resident Bad Mother.”

Source: Mumsnet

  Bad Mother, Branded Entertainment, Campaign, Marketing, Mumsnet, Parents, Susie Gilmour, UK, Web Series