The Jordan Brand from Nike has launched a new campaign devised by Wieden+Kennedy New York.
‘Blake and Drain’ has been created for the launch of the Jordan Brand’s new shoe, the Super.Fly 2, with NBA player Blake Griffin.
The 60-second spot was shot on a playground court in downtown Los Angeles. Directed by Stacy Wall, it aims to capture the rhythm and tone of summer hoops with a touch of humour.
On the court, Griffin teams with D’arryl Drain who’s the only one unaware his game doesn’t match his swagger.
To promote Blake Griffin’s first headline spot as a Jordan Brand athlete, W+K are pushing the content through @Jumpman23 on Instagram and Twitter.
It is currently running on SportsCenter on ESPN and over the course of the summer the brand will release additional content.
Nike’s Jordan unveils new spot featuring Blake Griffin from Wieden + Kennedy added by newsroom on
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