No Walkers, No Game – Football legends surprise fans with an unforgettable Champions League experience

Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps¹, surprising fans with unique experiences in a new integrated campaign launched today.

Walkers has reunited two footballing icons who between them have won almost every major trophy available, each of them a UEFA Champions League winner in their own right, for this new campaign. Part of Walkers’ No Walkers, No Game brand platform it will launch in the build up to the UEFA Champions League Final between Dortmund and Real Madrid.

At the heart of the ad campaign is a stunt where genuine football superfans were recruited via social media for what they believed was a documentary for Walkers’ parent company, PepsiCo. The twist comes when hungry football legend Thierry Henry pops by to ask for his favourite Walkers crisps – one lucky family who helped him out got an extra surprise when they were invited to watch the UEFA Champions League with Henry and football icon David Beckham.

Wayne Newton, Senior Marketing Director at Walkers, said: “This was genuinely great fun and a testament to a fantastic collaboration. At Walkers, we love nothing better than to bring a smile to the Nation and we hope this new campaign will do just that. Seeing the reactions of real people meeting Henry and Beckham was absolutely priceless. We hope as people see other elements of the campaign we’ll bring many more memorable experiences, after all: ‘No Walkers, No Game’”.

The campaign will run across TV, BVOD, Digital, Social, Print and D/OOH from 24th May until 16th July.

CAMPAIGN CREDITS

• CAMPAIGN TITLE: No Walkers, No Game
• CLIENTS: Walkers

• ADVERTISING AGENCY: VCCP
• EXECUTIVE CREATIVE DIRECTOR: Mark Orbine
• SENIOR CREATIVE: Matt Allen
• SENIOR CREATIVE: Luke Ashton
• HEAD OF ACCOUNT MANAGEMENT: Olivia Packshaw
• ACCOUNT DIRECTOR: Amirah Hajat
• ACCOUNT MANAGER: Lara Tarabey
• HEAD OF PLANNING: Ross Cameron
• PLANNING DIRECTOR: Rebecca Pinn
• AGENCY TV PRODUCER: Helen Brownlie
• AGENCY CREATIVE PRODUCER: Rebecca Hunnybun
• INTEGRATED PROJECT DIRECTOR: Brad Willis

• PRODUCTION COMPANY: Girl & Bear & Washington Square Films
• DIRECTOR:  Andrew Lane
• EDITOR: Quin Williams @ TenThree
• EXECUTIVE PRODUCER: Olly Calverley & Han West
• PRODUCER: Selena Cunningham
• PRODUCTION MANAGER: Lisa Apsey
• PRODUCTION ASSISTANT: Angeline Gill
• CASTING: Anna McAuley Casting
• DIRECTOR OF PHOTOGRAPHY:: Hamish Anderson
• PRODUCTION DESIGNER: Zoe Klinck

• POST-PRODUCTION COMPANY: Absolute Post & Girl&Bear
• COLOURIST: Matt Turner
• POST PRODUCER Maddie Godsill

• SOUND DESIGN: Munzie Thind @ GCRS
• MUSIC LICENSING:  David Bass @ Theodore Music

• SENIOR DESIGNERS: Rob Churcher & Carl Sherry
• ARTLAB MANAGER: Dan Datson

• DIGITAL PRODUCTION COMPANY: VCCP Bernadette
• PROJECT DIRECTOR: Ravi Patel
• DESIGN DIRECTOR: Gilles Bestley
• SENIOR MOTION DESIGNER: Ondrej Hanel
• SENIOR MOTION DESIGNER: Martin Pavlica

• MEDIA BUYING AGENCY: OMD
• MEDIA PLANNER: Grant Beckley

• SOCIAL AGENCY: Sips & Bites

• PR: Spendid Communications

¹ For verification, see https://www.walkers.co.uk/mostloved

Source: Walkers

  Campaign, David Beckham, football, Marketing, PepsiCO, Thierry Henry, UEFA Champions League, Walkers