PatrÃ³n Tequila, one of the most-recognised and respected luxury spirits brands in the world, has taken-over a Christmas window display in Selfridges as part of its UK Christmas sales drive. The activity has been produced and created by launch specialist agency Five by Five.
âA Perfect Constellationâ is a constellation of stars in the shape of the iconic PatrÃ³n bottle. It uses 1000 programmed custom produced sparkling green lightbulbs positioned on a free-hanging lightbulbs structure to give the impression of a constantly moving and twinkling formation of stars. PatrÃ³n will also be running sampling activity, produced by Five by Five, on Selfridgesâ sales floor as well as four of the top PatrÃ³n selling Waitrose stores across the country.
Matthew Sykes, Director of Marketing (EMEA), PatrÃ³n Spirits International, comments: âWe are proud to be partnering again with such a prestigious institution like Selfridges, whose windows are admired worldwide. The installation reflects PatrÃ³nâs commitment to perfection and celebrates our iconic bottle. From our time-honoured and traditional production process, to the individual labeling, inspecting, and numbering of each bottle, PatrÃ³n has truly perfected the art of making tequila.â
Martin Flavin, Creative Director at Five by Five, said: âPatrÃ³n and Selfridges are a match made in heaven. They both represent uncompromising quality and luxury. Perfect Constellation is our way of bringing these two iconic brands in the most magical, Christmassy way possible. Over the past six months weâve worked with PatrÃ³n, the number one ultra-premium tequila in the UK. Weâre talking to mixologists, bartenders and high-end consumers about the craft, quality and perfectionism that goes into creating this gorgeous spirit range.â