Playboy magazine founder Hugh Hefner has taken the dramatic decision to back a ban on female nudity within his soft porn bible after agreeing with critics that full frontal shots are âpasséâ in a world of ubiquitous online porn.
The new edict will come into effect from March 2016, when the title will pursue âprovocativeâ female poses instead as part of a wider redesign â although its Playmate of the Month feature will remain.
In other moves the magazine will appoint a âsex-positive femaleâ columnist as part of its drive to appeal to younger readers.
CEO Scott Flanders told the NYT: âYouâre now one click away from every sex act imaginable for free. And so itâs just passé at this juncture.â
The Playboy website has already been given a makeover, with x-rated content expunged to make it safe to read at work.
The new-look magazine will be rated PG-13 and is an effort to stem a steady decline in readership which has slumped from 5.6m in its 1970s heyday to just 800,000 today.
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