Purplebricks appoints mSix&Partners as media agency ahead of relaunch, following competitive pitch process

Global media, commerce and content agency mSix&Partners announces their appointment as the new ATL media planning and buying agency of Purplebricks. mSix&Partners will relaunch the UK online estate agent with its new ‘free’ to sellers proposition on Boxing Day this year with a blend of AV, OOH and high impact digital formats.

Following its acquisition by Strike, Purplebricks is looking to grow on its market leading position with a new and improved offering. The offering will capitalise on Strike’s proven ‘free’ to sellers business model, which gives customers the opportunity to sell their homes for free anywhere in the country through a virtual service, with the added strength of the Purplebricks brand.

Working alongside creative agency Brother & Sisters, mSix&Partners will launch an impactful TVC and OOH asset from Boxing Day. The relaunch will initially be rolled out in the north and central regions of the UK, both areas of high brand awareness for Purplebricks, before rolling out nationally. 

The account represents a big win for mSix&Partners further to a competitive pitch process having impressed with strong results following its work on the Strike brand. The agency demonstrated a detailed and thorough review of the optimum channel mix to maximise reach, and the smart application of geo-data to target audiences that will create the most impact for Purplebricks. In understanding the strengths of both brands, mSix&Partners demonstrated the synergies convincing backers, Freston Ventures they were the right fit for Purplebricks.

Phil Lloyd, Chief Marketing Officer at Purplebricks said: “We are delighted to announce the appointment of mSix&Partners. They demonstrated clear knowledge and media expertise throughout the pitch process, they are well versed with the target audiences that matter to us and how best to reach them. The work they have already done for the Strike brand over the last 3 years further underlined that they are the right agency to support us as we relaunch and beyond.”

Tom Sutton, Client Lead, mSix&Partners said: “To pitch and win such a well-known brand at a pivotal time for their business is extremely exciting. Having witnessed the incredible rise of Strike over 3 years working together, the opportunity to take Strike’s winning formula and weave it into a brand with the personality and significance of Purplebricks is a prospect we are pleased to be able to deliver.”

The campaign can be seen from Boxing Day across TV, VoD, Radio, Digital Audio and OOH in The North and Central UK.

Source: mSix&Partners

  Agency, Appointment, Msix&Partners, Purplebricks, Relaunch, UK