Recipe launches new campaign for Wink Bingo

January 25 sees the launch of a new campaign for Wink Bingo. Created by London-based creative agency Recipe, the new TV and VOD campaign unveils a new positioning for the brand and a new endline: ‘You’ve Earned It’.

The 30-second TV/VOD campaign calls upon the unsung heroes – the ‘Wonder Women of the World’ – who deserve more, so Wink Bingo is rewarding them for being the hard-working and fun-loving people they are.

Wink Bingo is more rewarding because it offers more mini games, more extras and bingo bonuses, testing players’ skills and providing more chances to win. And now players are able to earn rewards that can be transferred into vouchers to be spent at their favourite high-street retailers.

The campaign and website launch a bold new look that reflects the fun and playful nature of Wink Bingo players.

Matt Waller, Creative Director at Recipe said: “Our new approach recognises and applauds all our busy players, who choose to spend a little of their hard-earned moments with Wink Bingo.”

Recipe is lead creative agency across 888poker, 888sport, and Wink Bingo.


Client: Guy Tal, Advertising & Media Director, 888
Agency: Recipe
Creative Director: Matt Waller
Creatives: Anna Gladwin and Christian Fugallo
Business Director: Sarah Trebilcock
Account Executive: Anna Green
Strategy Director: Dom Roe
Production Co: Paradiso Filmmakers
Director: Ariel Pridan
Paradiso Account Executive: Efrat Erlich Israelof
Post Production, Illustration and Animation: Gravity VFX
Post Production Manager: Rutie Keinan
Offline Editor: Maor Keshet
Composer: Tomer Biran
Media Planning and Buying: VCCP Media

Source: Recipe

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