Collider, the creative experience agency, is strengthening its senior team and its focus on connected experiences for brands with the appointment of Richard Lloyd-Williams, to the new role of Experiential Business Director.
Collider specialises in integrated campaigns for brands, with experience at its core; Lloyd-Williams will focus on developing Collider’s consumer experiential business.
Joining Collider from HeyHuman, where he was the Experiential Director, Lloyd-Williams will report to Anton Jerges, the agency’s CEO, and Richard French, its Managing Director.
Lloyd-Williams brings extensive experiential experience to Collider, having overseen major campaigns including the Xbox One launch, Campari’s ‘Largest Negroni Bar in the World’, and Coca-Cola Zero’s Sugar Sampling activity, which included the distribution of 9 million samples.
Before joining HeyHuman he occupied senior roles at The Flash Pack, The Field & TED Staffing, and Circle Agency.
Anton Jerges said: “The future of marketing is being shaped by good experiences, and here at Collider we’ve found the sweet spot between experiential and integrated. I’m looking forward to having Richard on board to complete a unique and talented team who are strongly defining the brand experience space.”
Lloyd-Williams said: “Collider’s growth over the last few years has been incredible, particularly in terms of its B2B experiential and integrated accounts. The agency is at the forefront of creating brand experiences across the marketing mix in order to create genuine impact for brands with a connected conversation. This work resonated completely with my own beliefs in marketing, and I’m really excited to help drive the consumer experiential proposition forward, create some fantastic campaigns with experiential at their core, and continue the growth trajectory of the agency.”