Samsung reveals post-apocalyptic Galaxy Gear ad featuring Lionel Messi

http://www.youtube.com/watch?v=6nwuk90Gc2A

Samsung has unveiled its latest Leo Burnett-created ad for Galaxy Gear, featuring footballer Lionel Messi and music from Lorde.

The Developer ad features a version of 16-year-old Lorde’s single Royals being sung by a series of children in a post-apocalyptic style city landscape.

Filmed on the streets of Barcelona, the two-minute spot ends with the youngsters running onto a field awaited by Argentine footballer Lionel Messi, who plays for FC Barcelona.

It follows Samsung’s first film in the Design Your Life campaign – set to singer/songwriter Annie Lennox‘s “Sweet Dreams”.

  Ad campaign, Advertising, Agency, Consumer Goods, Digital Media campaign, FC Barcelona, Leo Burnett, Lionel Messi, Lorde, Marketing, Mobile campaign, Mobile Phones, Samsung, Samsung Galaxy Gear, Tablets, Technology