Sean Bean and Dynamo join the team at Yorkshire Tea for new campaign by Lucky Generals

Yorkshire Tea has recruited a presentation pointer-swinging Sean Bean and a levitating Dynamo as the stars of its latest work for its “where everything’s done proper” campaign by Lucky Generals.

The new instalment once again see Yorkshire Tea recruiting new members of staff in comical scenarios that show jobs being done proper.

In “Induction”, Sean Bean calmly enters an office to give a simple induction session to a group of new employees but ends up bursting into a rousing speech about how they need to “do it for Yorkshire”.

In “Warehouse”, an employee in the Yorkshire Tea warehouse shouts into the air to ask a colleague to pass down some tea. After a pause of a few seconds, world famous magician Dynamo levitates down with the tea.

The £3 million campaign, which follows on from 2017s work starring TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers and Brit award-winning indie rockers, the Kaiser Chiefs, will launch on 2nd July.

The ads were both filmed at Yorkshire Tea’s warehouse and offices in Knaresborough with employees from across the business starring alongside Yorkshire Tea’s new recruits.

Ben Newbury, Senior Brand Manager at Yorkshire Tea said: “We’re chuffed to bits with these new adverts and hope everyone loves them as much as we do. Sean Bean and Dynamo are experts in their crafts and truly epitomise the art of ‘doing things properly’ – an ethos that is central to absolutely everything we do here at Yorkshire Tea. We’re so pleased we could recruit them to help spread the message of properness.”

Source: Lucky Generals

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