Social Chain Group, made up from social first marketing agency Social Chain, and social media publishing house Media Chain, has announced the appointment of Oliver Yonchev as Managing Director for The Social Chain Group’s North American Operation.
Social Chain Group’s North American operation has had phenomenal growth in 2018, achieving a 900% Year on Year revenue increase. This success has primarily been driven by European based brands such as Superdry, Pretty Little Thing, and Simply Be partnering with Social Chain to deliver their US social strategies. Other notable clients which the US leg of the Social Chain Group currently holds include Boohoo, Grenade, Nasty Gal, and Brita to name a few. As Managing Director, Oliver will oversee the development of The Social Chain Group’s North American operations, spearheading the companies plans to open three additional US offices across LA, San Francisco, and Chicago whilst leading the New York headquarters.
Previously Global Business Director at Social Chain, Oliver was responsible for the commercial growth of the agency, while overseeing the Client Service and Project Delivery departments in the UK. Under Yonchev’s leadership, the agency achieved consecutive 100% Year On Year growth. On top of this, Yonchev was instrumental to the execution of global social and creative strategies for some of Social Chain UK’s biggest brands, including Amazon, Coca-Cola, FIFA, Warner and many more.
On his announcement, Oliver Yonchev comments: “I have had the pleasure of working at The Social Chain Group in the UK and being part of a team that has seen tremendous growth, the execution of award-winning campaigns and industry-firsts. I am now thrilled to further my responsibility within the company and be an instrumental force for the company’s US expansion.”
Steve Bartlett CEO and Founder of The Social Chain Group says “I’ve spent the last 5 years working in this industry and I can confidently say that Oliver is one of the most naturally talented professional’s I’ve had the pleasure of working alongside. His historical contribution to Social Chain globally has helped to define the business in many ways. We have tremendous ambitions for Social Chain USA – this is no small challenge, but fortunately Oliver’s capabilities exceed the scope of the challenge and I’m delighted to introduce him to our teams and clients as the new managing director of Social Chain USA.”
Source: Social Chain Group