Targeting high-net-worth consumers the ‘Summer is…’ video launch is the first in a series of videos due to drop later this year.
onefinestay, part of the AccorHotels family, is the world’s leading luxury private rental brand and offers personalised stays in the finest homes across the globe with more than 10,000 homes in 200 destinations. Studio Black Tomato were tasked with creating content to raise awareness of onefinestay’s multiple destinations and homes.
Production involved a two-week shooting schedule, which saw the Studio Black Tomato team travel to locations including Paris, Switzerland, Bali, Italy, Turks & Caicos, L.A. and Napa. The resulting creative beautifully juxtaposes a range of destinations, transporting the viewers from the serenity of a Bali home to a stunning onefinestay property’s rooftop in Rome; From the intense blues of the Caribbean Sea, to the majestic decoration of a Parisian luxury apartment.
The ‘Summer is…’ video is part of onefinestay’s 2018 marketing strategy to showcase the breadth of their offering. Laurent Janneau, of onefinestay, comments: “Given their experience in the luxury travel market Studio Black Tomato were an obvious choice for us to work with. The content created is beautiful and emotive, which we know is what onefinestay consumers expect from our brand.’
Nick Ford-Young, Head of Studio Black Tomato, adds: “Travelling the world and capturing moments that connect both culturally and emotionally is what we love to do at Studio Black Tomato. Creating the ‘Summer is…’ video for onefinestay feels like a great fit, and I hope we have distilled a taste of the breath-taking memories and feelings they create for their guests all around the world.”
Source: Studio Black Tomato