This August, a must-see destination will be opened in Sweden – the new Absolut Home. For the first time, the public will get a chance to go behind the scenes and experience one of the world’s most iconic brands and learn how one of best vodkas is produced from seed to finished bottle. The brand […]
Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]
Absolut launches a brand new film ‘the vodka with nothing to hide’ to prove just how transparent things are in Åhus, Sweden and features employees totally in the nude. From Absolut Vodka’s CO2 neutral distillation process to their sustainable ethos, viewers are invited on a revealing journey to discover how Absolut not only has […]
Keep up or get left behind. Businesses, and creative and marketing agencies in particular, need to accept that with advancing tech, newer and better propositions, and the rising expectations of today’s consumers, what worked a treat yesterday won’t necessarily cut it tomorrow. We need to focus on developing new model propositions that deliver commercial success, […]
MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for July 2017 include technology, design, advertising and viral projects: 1) “The Homo-schlepiens” by SodaStream Although it has not been the most viral ad of July, SodaStream‘s “The Homo-schlepiens” didn’t fair too shabbily, racking up over five million views at the […]