Today 1st May British Gas is launching the next phase of its “Here to solve” campaign. An evolution of the work launched at the beginning of the year, which reflects the changes to customers’ and colleagues’ lives during the Covid-19 outbreak. Working within all social distancing measures and following a handful of British Gas colleagues, […]
Air Wick, one of the world’s best-selling air care brands, has unveiled a new marketing campaign to support the launch of BOTANICA – its new naturally scented, eco-friendly range. Bringing the essence of Mother Nature into the home, BOTANICA is the brand’s first home fragrance line that is intentionally crafted with fewer and a higher […]
Courageous Conversation Global Foundation Encourages Police Officers to Partner in Designing and Engaging in De-escalation-of-Force Training through New Campaign
Black people are three times more likely than white people to be killed by police and 50 percent more likely to be unarmed when killed (mappingpoliceviolence.org). To raise awareness of this issue and to offer a solution, Courageous Conversation Global Foundation (CCGF), the award-winning protocol for effectively engaging, sustaining and deepening interracial dialogue, will launch […]
Zalando Waves Goodbye to Outdated Stereotypes
For its latest campaign, Zalando tackles one of the big obstacles to diversity and freedom; stereotypes. The work sets out to say goodbye to outdated stereotypes and make them a thing of the past. In turn, it welcomes us to a richer world of freedom and coins the new term Zerotypes. Brought to life […]
Integrated Campaign from Anomaly for Bvlgari
If you love it, it’s MAI TROPPO. If you enjoy it, it’s MAI TROPPO. If it makes you feel good, it’s MAI TROPPO. MAI TROPPO, in English, Never Too Much. Anomaly releases its new global campaign for the iconic luxury brand, Bvlgari that transcends beyond their traditional platforms and into experiential and in-store. The campaign […]
The National Deaf Children’s Society launches a new campaign #DeafWorksEverywhere with a short film. Designed and co-created by a group of 19 deaf young people from across the UK, the film features 30 deaf adults sharing their career stories. Deaf adults are twice as likely to be unemployed as hearing people, and many deaf young […]
7 For All Mankind - latest campaign under new AOR partnership, YARD NYC
In the early 2000’s, 7 For All Mankind made its mark as the first premium denim brand in the United States and revolutionized a category. The iconic brand is now on the cusp of its upcoming 20th anniversary, and today launched its “Remember Your First” campaign in partnership with their newly appointed creative agency of record, […]
Independent agency Burns Group and FIFCO USA are launching “It’s a Beeracle,” their second campaign for Blue Citra by Labatt, which offers consumers a hoppy beer that’s easy to drink without compromising on flavor. With “It’s a Beeracle,” the brand is unveiling a new character to demonstrate that Blue Citra truly is the best of […]
The film is a continuation in the series with the first one released last year featuring internet sensation Gopal Datt. As the Uefa Champions League enters into the knockout stages, there is much hype and anticipation around the event. And to ride high on that wave, Sony Sports and Scarecrow have created an endearing story […]
Royal Ascot is the subject of a new cinematic, Netflix-style brand campaign which aims to further build its position as the ‘must-attend event’ of the 2020 British summer. With a history as rich as it is long, Royal Ascot sits proudly as the jewel in the crown of the British Flat racing season. Five days […]