Growth predicted to continue as UK ad spend sees new record high in 2017

Growth predicted to continue as UK ad spend sees new record high in 2017

UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published on January 31. The latest data underpin preliminary figures which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market growth. Further key […]

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.  Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising spend starts 2017 in growth according to Advertising Association/WARC Expenditure Report

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]

GroupM predicts strong 2016 UK ad spending, outpacing UK GDP growth for 5th consecutive year

GroupM predicts strong 2016 UK ad spending, outpacing UK GDP growth for 5th consecutive year

U.K. advertising spending in 2015 is anticipated to grow by seven percent, and in 2016 GroupM predicts strong demand for digital advertising will usher another year of strong advertising growth (also seven percent), pushing total U.K. advertising investment above £17bn. The new GroupM forecast released raises the prior 2015 estimate by one point (six to […]

Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket

Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket

Worldwide TV advertising spending grew modestly — low-single-digit percentage gains — in the first half of 2013, while Internet advertising continued to rocket higher with big double-digit percent hikes. Nielsen says TV grew 4.2%, now at a 57.6% market share for the first six months of the year. The second-largest media in terms of advertising […]