Brand, creative and digital agency Mr B & Friends has unveiled a new family of animated characters as part of a digital marketing campaign for smart home automation company Lightwave. Lightwave offers cloud platform, applications and over 80 connected devices that together provide fully integrated remote control and monitoring of light, heat, power and security […]
The amount spent on video advertising has risen continuously in recent years while more and more video formats have found their way into the market. One important aspect has thus far remained largely unexplained: How effective is video advertising on different media, and what role do positioning, contact frequency, and a combination of communication measures […]
Guardian Jobs is launching a new marketing campaign to highlight its rebrand and unique values-led offering for recruiters and job seekers. The campaign seeks to highlight how Guardian Jobs’ unique portal helps clients find the right people for roles. Guardian Jobs is rooted in deep specialism across multiple sectors, attracting established and growing job seekers […]
Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivalled […]
Iris has launched the first campaign for Pizza Hut Delivery since being appointed as the brand’s lead strategic and creative agency in 2018. Pizza Hut is a much-loved pizza brand in the UK but, because of the brand’s historic association with restaurants, it is less well known that Pizza Hut delivers. Iris have joined Pizza […]
The Gate London launches its first campaign for Organix, the organic baby and toddler food snack brand, designed to bring to life the everyday moments of wonder that matter most to parents. The campaign, built around the concept of ‘Fuel Their Wonder’, adopts an authentic and true to life tone of voice; acknowledging the stresses […]
As part of its three-year partnership with ITV Saturday evenings, Suzuki is unveiling its new 2019 ad campaign featuring pop royalty Take That, which will run during some of the UK’s most popular shows throughout the year. Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5th January 2019 and follow Gary, Mark and […]
Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]
Nākd is one of the UK’s leading healthy snack brand worth an impressive £40m, and has revolutionised healthy snacking in the UK as it continues to surprise and delight customers with its mouth-watering selection of flavours. With the first burst of TV activity kickstarting a £1.5million campaign, the ‘Mind. Blown.’ campaign comes to life in both 30” and […]
Following on from last year’s incredibly successful ‘Recovery Channel’, Domino’s yet again found another way to help the masses recover from the night before, on New Year’s Day. ‘The Official Food Of Your Happy Place’ is a one-day campaign created by VCCP, which let people take a break from the night before’s grogginess, by visiting […]