Created by DAVID São Paulo, “Mayo Halloween” swaps ketchup’s red ‘blood’ for a bold new black made with black garlic If Halloween has long been an invitation to use ketchup as “blood,” this year, Heinz is doing things differently. To launch Mayo Halloween (a jet-black mayonnaise made with black garlic) the brand dives into the world of vintage black-and-white […]
A new campaign has launched in London to increase awareness of the symptoms of Bowel cancer and increase bowel cancer screening. Integrated media agency JACK RYAN is behind the latest campaign that includes an NHS first in the form of 3D and 2D Special builds across the capital featuring larger-than-life loo rolls. Running throughout October […]
For the first time, naan just happens to be a collectible item in everyone’s favorite kart-racing game 😉 Stonefire, American’s #1 naan, is taking gaming and snacking into new territory with the launch of Stonefire Speedway, the first unofficial track in your favorite kart-racing game. The objective is simple: collect naan in the open-world map as […]
Influencer agency Joybyte’s social strategy asks consumers to look beyond marketing claims, drives 600K+ views for single comparison video What if the key to selling healthy snacks wasn’t claiming they’re healthy at all? That’s the compelling strategy behind Jackson’s Super Veggie Straws campaign, which has been turning heads across social media. Working with influencer agency Joybyte, Jackson’s took an atypical approach: Instead […]
Real stories inspire new TfL campaign showing how easy and simple interventions can support passengers targeted by targeted by hate crime, sexual harassment and offences Today, Transport for London (TfL) launches a new campaign, ‘Act Like a Friend’, developed with creative agency of record VCCP and WPP Media’s Wavemaker team, which developed the strategy and media planning. The campaign aims to empower passengers […]
The campaign features Ben Cohen, Co-founder of Ben & Jerry’s and founder of Up In Arms DCX Growth Accelerator, cultural strategy and creative agency, has launched a multiplatform communications and activation campaign to promote D.O.P.E., an activist movement formed by Ben Cohen, co-founder of Ben & Jerry’s and founder of Up In Arms, to cut Pentagon […]
Cadbury has unveiled ‘ ‘All Heroes, No Zeros’, a major new integrated campaign and brand platform for the much-loved Cadbury Heroes, created by global creative agency of record VCCP. ‘All Heroes, No Zeros’ positions Heroes as the ultimate brand for sharing, where every chocolate has earned its place. The lighthearted campaign draws on the insight that while other assortment brands […]
This International Day of the Girl, Dove is launching a global campaign spanning 25 countries to #ChangeTheCompliment, encouraging praise that focuses on personality and achievements, not just appearance, to build real confidence in girls. For generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell […]
This fall, Uber is turning its sights on the suburbs with its new brand campaign created in partnership with Mother New York. “There Are Drivers In Your Area” is rooted in authentic, everyday suburban experiences to tackle the challenge of making Uber relevant to the American neighborhoods synonymous with car culture. This campaign aims to show suburban […]
The ‘We Find Our Edge at the Edge of What’s Possible’ campaign will run across OOH, print, digital, social, LinkedIn and internally as the Professional Services firm reinforces their personal approach to law. Leading law firm, Mishcon de Reya has unveiled a striking new advertising campaign created in partnership with brand and cultural transformation company […]