Joybyte Powers TikTok Shop Growth for Lyrically Correct

Joybyte Powers TikTok Shop Growth for Lyrically Correct

Joybyte has launched new work for trivia game brand Lyrically Correct, supporting the business as lead social agency across TikTok Shop and organic TikTok social media in the US. Joybyte was brought on to help scale Lyrically Correct beyond seasonal sales spikes and expand its audience following early momentum generated by the brand’s Hip Hop and R&B […]

StreetEasy Invites New Yorkers to Choose NYC Forever With New Brand Campaign, “Be a Forever New Yorker”

StreetEasy Invites New Yorkers to Choose NYC Forever With New Brand Campaign, “Be a Forever New Yorker”

For two decades, StreetEasy® has helped millions of New Yorkers find their place in one of the most complex real estate markets in the world. Now, as the brand marks its 20th anniversary, StreetEasy is launching its 2026 brand campaign, “Be a Forever New Yorker,” a love letter to the city and the people who […]

AMV BBDO and the Department for Health and Social Care put the Power to Quit in smokers’ hands with new campaign

AMV BBDO and the Department for Health and Social Care put the Power to Quit in smokers’ hands with new campaign

AMV BBDO and the Department for Health and Social Care (DHSC) have today launched a new national campaign, The Power To Quit Is In Your Hands, to promote the NHS Quit Smoking app and Personal Quit Plan, highlighting that help to quit is never far away. Built on the insight that smokers are three times more […]

‘You Won’t Know Until You Ask’: Government launches new campaign to encourage conversations about harmful online content

‘You Won’t Know Until You Ask’: Government launches new campaign to encourage conversations about harmful online content

The Government has launched a new campaign to support UK parents with immediate practical advice on how to talk to their children about the content they see online. The Department for Science, Innovation and Technology has developed the ‘You Won’t Know until You Ask’ campaign, providing parents with practical support they can use immediately and the confidence they need to have conversations with their children […]

Pringles launches playful new brand platform “Pass the Pringles”

Pringles launches playful new brand platform “Pass the Pringles”

Pringles, one of the world’s most iconic snack brands, is launching a new exciting European brand platform, “Pass the Pringles”. Rolling out today across 14 markets, the integrated campaign centres on creating playful connections sparked by passing a tube of Pringles, reflecting the real-world insight that people don’t just enjoy Pringles – they enjoy sharing […]

Zonneplan Tackles Dutch Energy Chaos With Absurdist Humour

Zonneplan Tackles Dutch Energy Chaos With Absurdist Humour

‘Good Plan, Zonneplan’ campaign created by ACE Amsterdam and directed by Angelo Cerisara through HAMLET takes consumer from chaos to control The Dutch energy landscape is dominated by complexity and unpredictability, with most suppliers charging fees when consumers feed excess solar electricity generated by their environmentally conscious solar panels back into the grid. The system creates […]

Coca-Cola Lunar New Year 2026 Campaign Bridges Southeast Asia’s Celebrations with Unified Design and Local Creative Spark

Coca-Cola Lunar New Year 2026 Campaign Bridges Southeast Asia’s Celebrations with Unified Design and Local Creative Spark

Coca‑Cola® is bringing a fresh approach to cultural marketing with a multi‑market Lunar New Year (LNY)/Tet 2026 campaign that blends regional consistency with deep local relevance across Vietnam, Singapore, and Malaysia. This year’s Lunar New Year campaign successfully carries a single cohesive festive design used across the region, while co-created with local market teams to give […]

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

Is Your Project Leading the Way in Global Food and Beverage PR, Marketing and Design? Submit to The 28th FAB Awards by March 7th!

The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]

MOVEMENT TO IMPROVE WOMEN’S HEALTH CHALLENGES DECADES OF ‘NORMAL’

MOVEMENT TO IMPROVE WOMEN’S HEALTH CHALLENGES DECADES OF ‘NORMAL’

Through its consumer-facing brand, WOMEN | Bayer, and in partnership with VML Health, the company’s campaign, “Anything but Normal”, challenges the ingrained conditioning around what’s considered “normal” in women’s health. Over 1.5 billion women worldwide, almost 1 in 2, experience women’s health issues. From menstrual pain affecting up to 93% of women, to debilitating menopausal […]

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